Apple has witnessed record iPhone sales in the first fiscal quarter of 2015, managing to sell a whopping amount of almost 75 million units. This has enabled the company to post a $18 billion profit, the largest in its history and also the biggest quarterly profit ever made by a public company.
But now the company is resorting to more ‘mundane’ measures to make sure that its iPhone sales will keep on coming. Apple has now expanded its iPhone trade-in program to include select Android, BlackBerry, and Windows Phone smartphones. Even more, it now also accepts PCs from certain manufacturers via its Reuse and Recycle program, as you can see in the above screenshot.
The trade-in program is available both online and in-store and includes certain devices from Samsung, HTC, LG, Nokia, Sony, and BlackBerry manufacturers. The credit that you receive after trading in your old smartphone will be given in the form of an Apple Store gift card or bank transfer and you have to use it to buy a new iPhone 5c, iPhone 6, or iPhone 6 Plus.
The program is available for customers in France, Germany, Canada, Italy, the U.K., and the U.S., but it is expected to roll-out in more countries throughout the year. Buyback and trade-in company Brightstar Corporation is taking care of the smartphone part of the program while third-party vendor Dataserv is handling PC trade-ins.
The online trade-in program has a mall survey where you will have to answer a few questions about your device’s condition. And of course, depending on its original value and current condition, you will get more or less.
I played around with the tool and didn’t manage to get anything that was remotely a decent amount. For a Galaxy S IV LTE 64GB model in good condition (powers up and functions normally, enclosure in good condition, free from obvious signs of liquid contact, display and buttons in good condition) I only got 83 pounds (around $122), since only the UK website allowed me to do this. For a Nexus 5 that was slightly damaged, I only got 15 pounds. I didn’t manage to trade-in any of the Nokia handsets if I selected at least a single ‘no‘, so that’s a bad if you want to trade-in a Windows Phone for an iPhone.
My feeling is that this service is aimed at those who just want to get rid of their current device and get an iPhone for a slightly discounted price, without having to bother with all the sale process. But I’m almost sure that you’ll receive a much better price if you decide to sell it yourself.