Xiaomi had entered the Indian smartphone market last year, and it had partnered exclusively with online retailer Flipkart for that. And now, in a surprising move, the company has announced it has added Snapdeal and Amazon as well to sell its smartphones in India, thus putting an end to the exclusive partnership it had with Flipkart.
Albeit an official explanation hasn’t been given as of now, the move is probably meant to reach out to more Indian consumers. Rumor also has it that Xiaomi is unhappy with Flipkart as sales have allegedly been rather sluggish in the recent past. Flipkart already enjoys exclusive partnerships with Motorola, Huawei (Honor series), Lenovo (Vibe range) and others. Thus, Xiaomi has probably felt that it’s time to include more retailers to cover a broader range of potential buyers.
Xiaomi has also expanded on physical retail stores, as well, partnering with Airtel for sales of the Redmi Note 4G smartphone. The Chinese has company has also partnered with The Mobile Store for the sale of its smartphones in select retail stores.
Xiaomi is very good at selling its devices and recently, it has also started selling accessories on its own mi.com/in website. Even more, it has partnered with Overcart and other companies to sell unboxed and refurbished smartphones, thus covering even this side of its business. By opting to go with Snapdeal and Amazon, Xiaomi is now making its products available across all three major e-commerce platforms in the fastest growing smartphone market in the world.