There’s no doubt about the fact that Apple’s iPhone and Google’s army of Androids are the most important two sides in the mobile war, but Microsoft has always been busy trying to improve Windows Phone. Perhaps one of the biggest improvements is going to happen with Windows 10, when iOS and Android developers will be able to rework their apps and make the available for download on the Windows Store.
And now there are some other great news for Microsoft and its partners – the Windows Phone platform is experiencing an overall growth of around 1.8 points across European markets. This might not seem like much, but it matters when we’re talking about Windows Phone, and not Android or iOS. As a matter of fact, 1.8% is the exact same increase as Apple’s iOS, so it’s safe to say that WP has seen the same growth as the iPhone.
But what happens when Windows Phone and iOS have the same growth? That’s right, the Android ecosystem suffers. Android has seen a decrease of around 3.1 points in the same markets for the 3 months ending March 2015, and it’s said that along with iOS, Windows Phone is the culprit behind that. Apple has seen some record sales for the past two quarters, but Microsoft too had something to do with Android’s decreased marketshare.
Android’s decrease and the slight growth of iOS and Windows Phone seems to be trend across most of Europe. Several countries, such as France, for example, show a lot of love for Windows Phone, where the OS has seen a serious improvement of 5.8% on a year-per-year basis. As for other parts of the world, Android is down by as much as 8 points in the Chinese market but iOS is up by a whopping 9.2 points. This isn’t exactly a surprise, considering Apple’s foray into China, mainly fueled by the bigger sized new iPhones.
In the USA, however, Windows Phone isn’t doing that great, being down to 4.3% market share. However, Kantar points that 70% of Windows Phones in USA are sold via budget channels, saying the following:
If we dig a little deeper, it is easy to see the strong value proposition that the Lumia portfolio offers, as Windows phone sales in the U.S. skew towards the prepay market (20%) and instalment plans (51%). Microsoft is betting that new Windows 10 functions and the ability for developers to easily port Android apps to Windows will make the Windows ecosystem more appealing.
Recently, Microsoft has revealed that it has sold 8.6 million Windows Phone devices in Q1 2015, which represents an 18% increase over the same period in 2014. And with Windows 10 and its innovative features around the corner, who knows, maybe Microsoft will reports even better results in 2016.