At an event in New Delhi, Micromax has unveiled the much-awaited Yu Yuphoria successor to Yureka. The Yu team wanted to create a metal design at an affordable cost, and they insisted a lot on the manufacturing technology in the beginning of the event. The smartphone features an all-metal design and it’s entirely made in India, both the design and the production.


The handset comes with an innovative metal ring, which is actually a result of a pre-bending process. The ring is protected from everyday wear and tear by a high-quality anti-finger coating. Rahul Sharma, the creator of the Yu brand, cared to mention that Yuphoria has gone through a number of manufacturing processes, including pre-bending, stamping, welding, laser etching, sandblasting, polishing and more. yu-yuphoria

The antenna of the deice is placed on a gold plated spring which is said to ensure a better performance for your calls and data. Micromax claims that the handset features a premium color and feel, and for that they have used a technology called Physical Vapor Deposition. It seems that there’s been a lot of engineering done in Micromax’s labs, as they company has filed 4 patents, including one perataining to the antenna layout for LTE devices.

Moving forward with the build part of the handset, its power button, volume rocker, micro USB & AUX socket are symmetrically aligned. The phone comes with a screen to body ration of over 65%, which is said to be higher than industry standards. As for its dimensions, it is 8.25mm thin and weighs 141 grams. Another cool feature is that you can control the Yuphoria with one hand thanks to its 3 element key design.

Speaking of its display, it comes with a 5.0 inch full lamination technology screen with a 1280 x 720 HD resolution resulting in a 294 PPI. To ensure it comes with enough protection, Micromax has partnered with leader Corning to embed Gorilla Glass 3.

The back camera of the smartphone is centrally placed and Micromax claims it has been inspired by the rings of Saturn. Furthermore, Sharma pointed out that this design element will be present in all future Yu phones. The rear camera boasts 8 megapixels and the front one for taking selfies is a 5MP snapper.

The handset features the Pure Wolfson Chipset Sound Experience which is said to deliver a high-quality sound. The smartphone is equipped with a 64-bit 1.2Ghz Qualcomm Snapdragon 410 processor with Adreno 306 GPU, gets 2GB of RAM and 16GB of internal storage. On the connectivity front, it comes with 4G LTE, Bluetooth 4.0 and Dual SIM. It gets a 2230mAh battery which should ensure 8 hours of music playback, 7 hours of talk time and 160 hours of standby; and it also charges in under 45 minutes to 65 percent.

Regarding its OS, it comes with Cyanoge OS 12, which is based on Android Lollipop and includes App Themer for additional customization for each app. A new platform called Choice has been introduced, as well, and it offers integrated services in every phone.

Because low-cost and more than decent specs are the specific features of the device, it comes with a price of just Rs. 6999 (slightly more than $100). Registration starts at 5 pm today and the device will go on sale on 28th May. A slight downside might be the fact that the smartphone is available only on The Yuphoria is available in two colors – sleek buffed steel with black and champagne gold with white. I know, they sound complicated, but hey, that’s marketing, right?

YuFit and HealthYu accessories

Along with the new smartphone, the company also unveiled the YuFit health band, priced at just Rs.999, which comes with an AMOLED display, tracks food, fitness and weight. A surprising unveil was the HealthyYU device, a device to track all your body vitals – heart rate, blood oxygen, ECG, respiration, temperature and more. The product is priced at Rs. 4,999, which is still much cheaper than traditional devices which can perform so many health-related features.




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