Microsoft is looking forward to increase its presence on the highly lucrative Indian mobile market, and it hopes it will get some help from the newly launched Lumia 540 smartphone. There’s nothing extraordinary about this device, to be frank, but it’s a decent new device which makes its entrance into the Lumia family. The smartphone is available for a price of Rs.10,199, which is around $160, and Indian customers will be able to buy it from May 18th.
Regarding its most important specs, the smartphone features a 5-inch display, has a quad-core 1.2GHz processor, comes with a 8 MP main back camera and has 8 GB of internal memory. The device is rated as 3.5G, which is something in the middle between 3G and 4G LTE. Here’s the entire rundown with all its specs and features:
- 1.2 Ghz quad-core Qualcomm Snapdragon 200
- Windows Phone 8.1 with Lumia Denim
- 8.6 mm thick, weighs 152 g
- 5-inch display with 1280 x 720 resolution pixel density of 294 ppi
- 8 GB internal memory, expandable up to 128 GB with a microSD card, 1 GB of RAM, free cloud storage up to 30 GB
- Replaceable 2200 mAh battery – maximum standby time with dual SIM: 24 days; maximum talk time (2G): 26.2 h; maximum talk time (3G): 14.8 h; maximum music playback time: 81 h; maximum Wi-Fi network browsing time: 10.1 h; maximum video playback time: 6.9 h
- USB 2.0, Bluetooth 4.0, WLAN IEEE 802.11 b/g/n, 3.5mm audio jack, FM Radio
The smartphone comes with an exchangeable back cover, like other models in the Lumia family. Thus, you can awlays change between black, cyan, orange, and white color options. Other familiar user interface features include double-tap to wake, the word flow keyboard and other. You can also use a couple of accessories with it, such as The Bang by Coloud speakers, the Nokia Universal Portable USB Charger and others.
My guess is that Microsoft wants to ‘flood’ the market with its Lumia devices, and once Window 10 will be ready (which, as expected, is called Windows 10 Mobile), the company will roll-out the software update to customers. As it will bring quite a few of new features, this might be enough to convince them to consider a Windows-powered smartphone a worthy competitor to the iPhone or any other Android handset.