Buying furnishing items is one of the most boring and tedious things one can do. That’s because it’s mostly done through brick and mortal stores. In the age where e-commerce businesses are booming, and everything we do can be dealt on the interweb, the experience of purchasing furniture or envisioning different setup for your dream room on the web isn’t par with other industries whose products we happily snag from shopping portals. But thankfully someone wants to change that.

Kaleido-vr-homelane-e1435130009852, India’s leading online provider of modular home furnishing solutions, today announced the launch of a virtual reality-based device called the Kaleido. The device lets one envision different looks for kitchens, and bedrooms providing an unprecedented experience and satisfaction.

The device, which is based on Google Cardboard, enables a user to check out a three-dimensional rendition of kitchen (or any room), with the ability to customize different setups — changing colours, appliances, and finishes — as one sees fit, thus improving the overall experience.

“We are using technology to completely revolutionize how people furnish their dream homes and the launch of Kaleido is a major milestone in this direction,” said Srikanth Iyer, co-founder and CEO of “We expect Kaleido to be a game changer in the home furnishing industry and make it dramatically convenient for a new home owner to decide on the perfect design, color and look for their dream home.”

The company says that it will deliver the device to the doorstep of anyone who is interested to check it out. It further plans to make it available on Google Play Store in the coming months.

Founded in 2014, gets around 90 to 100 projects every month, with an average new project costing typically about 5 lakhs. The company offers its service in five cities including Bangalore and New Delhi. It competes with Urban Ladder, a curated online marketplace for furnishing items, but is a lot different from it. Unlike Urban Ladder, HomeLane maintains an online to offline model. Other players HomeLane competes with include Rocket Internet-backed FabFurnish,, and PepperFry among others. The fixed furniture and home solutions market size is estimated to be $10 billion in the top 10 Indian cities. This market is growing at 20% CAGR.

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Manish is pursuing a degree in Computer Science and Engineering but spends more time in writing about technology. He has written for a number of Indian and international publications including BetaNews, BGR India, WinBeta, MakeTechEasier, MediaNama, and Digit magazine among others. When not writing, you would find him ranting about the state of digital journalism on Twitter.