Sony announced the Xperia Z4, its flagship smartphone for 2015 earlier this year. The company, however, is selling the phone only in Japan and a handful of regions. Elsewhere, the Japanese technology conglomerate is launching the Xperia Z3+, which more or less is the same phone as the Xperia Z4, only with a different name. But the world was doing just fine without this phone, and it is unlikely to give a hoot about it now. Reason? Exorbitant pricing. More on this later.

Sony-Xperia-Z3+

At a media event today, Sony announced the launch of the Xperia Z3+ in India. The Xperia Z3+ is likely the Sony flagship phone we will have this year. And rightfully so, as it does sport an impressive set of hardware specs. Flaunting a 5.2-inch FHD Triluminos with Live Colour LED display, the Xperia Z3+ is powered by Snapdragon 810 processor, coupled with Adreno 430GPU and 3GB of RAM. On the storage front, the phone comes with 32GB ROM which can be expanded up to 128GB using a microSD card should you need more storage.

Other features of the Z3+ include a 20.7-megapixel primary camera with Exmor RS sensor, and a 5.1-megapixel selfie snapper placed upfront. On the connectivity side, the Xperia Z3+ supports 4G LTE, 3G, HSPA, Wi-Fi and other standard features. There’s a 2,930mAh battery with STAMINA mode feature to keep the phone running all day. The phone, much like company’s other marquee smartphones retains IPX5 and IPX8 water and dust resistance.

That’s really a good smartphone, but the company has failed to get the pricing right. The Xperia Z3+ is priced at Rs. 55,990 ($880), which is by far pricier than most of the flagship smartphones in town. Samsung’s Galaxy S6 and S6 edge, in comparison, are now available for around Rs 40.000 in the country. Even the current generation iPhones can be bought for fewer bucks.

As my colleague Nimish Dubey pointed out recently, many smartphone companies are having a hard time adjusting to the dynamic competitive smartphone market in India. Sony is definitely one such player. The Japanese smartphone manufacturer doesn’t realize that there are companies that are offering as good phones (almost) as the Xperia Z3+ at sub-Rs 25,000 price point. And the fact that those cheaper phones are selling like hotcakes is a testament that a vast majority of people don’t care about branding as much anymore. What they need is a phone that works, and offers best specs for its price point.

It’s absurd that Sony refuses to learn from its own mistakes. This isn’t the first time the company has labelled ridiculously high price tag to its phones. Even its last year’s flagship, and the flagship before that tell the same story. Earlier this year, Sony unofficially slashed the retail price of many of its premium smartphones including the Xperia Z3 just 4-5 months after its launch in the country. This goes on to suggest that the phone wasn’t faring well at its original retail price. We’re afraid the Xperia Z3+ will be subjected to the same fate.

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Author

Manish is pursuing a degree in Computer Science and Engineering but spends more time in writing about technology. He has written for a number of Indian and international publications including BetaNews, BGR India, WinBeta, MakeTechEasier, MediaNama, and Digit magazine among others. When not writing, you would find him ranting about the state of digital journalism on Twitter.

 
 

6 thoughts on “Priced at Rs 55,990, Sony Xperia Z3+ Highlights Company’s Inability to Gauge Competition

  1. I purchased the Sony Z2 smart phone and now regret it, and i am half way through the 24 month contract it’s costing around 45 us dollars a month I feel ripped off why because because it’s true.

  2. I have the Sony Xperia Z3, Phone about 7 months the phone look good, but the product is not, software freezing up a few time and phone must be reset. lately the screen it broken by them self, Sent to Sony for repair and Sony said that part not Cover by Sony???? they said cost me $148.83 + tax, I ok with that and sent them credit card # to pay, until now been more than a month they just keep the phone I don’t know when I will have the phone back. KEEP IN MIND WHEN YOU PURCHASER SONY DON”T COUNT ON THEY WARRANTY AND SERVICE. THEY TALK GOOD BUT SUCK!!!!!!!

  3. Sony India needs to get price:specs just right before they get the z5 series, or after using XZU for 23 months i will be compelled to go back to Sammy!

  4. I’ve previously read news articles about smartphone pricing in India and I am quite shocked, I don’t know why you guys are being charged that much(not just by Sony). The Z3+ costs 617 CHF in Switzerland, unlocked. (That’s around 720 USD).
    The older Z3 is sold at 380 USD here which makes it one of the best value for money phones around.

  5. I totally agree with this blog. Sony has always over charged for their products. They could get away with it before the rise of Korean and Chinese competitors, but today they are just not facing reality, hence no surprise that they are losing money.

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