Riding on the success of Yureka, Micromax’s sister concern – YU televentures has released Yureka Plus in India. The highlight of the device is the 5.5-inch Full HD (1080p) display, and basically everything else remains the same. Yureka Plus will start retailing at Rs. 9999 and the registrations will start today at 12PM followed by the first flash sale which will be flagged off on 24 of July.


Yureka Plus comes with the same 13-Megapixel camera as its predecessor and the secondary camera concludes with a 5-Megapixel sensor. On the connectivity front Yureka Plus boasts of 4G LTE Cat4 modem and the storage department is handled by 16GB of onboard memory.

Earlier this year, YU Yureka managed to steal the show and appease most of the consumers with its class leading offerings and the fact that it ran on Cyanogen OS made the proposition much more exciting. After the storm settled, Yureka strived to survive the battle against the likes of new entrants like Lenovo A7000, but still managed to hold its own in our guide for the best smartphones to buy under Rs.10,000.

Under the hood lies a mid range Snapdragon 615 paired to a 2GB of DDR3 RAM. The graphic engine comes in the form of Adreno 405 GPU. Yureka Plus is fitted with a 2,500 mAh battery which looks good on the papers but the actual backup can only be gauged once we get our hands on the device. Considering Yureka came with the same battery and a lower resolution screen, it’d take immense efforts for YU to have the same battery performance (if not better) on the Yureka Plus.

The company has also released a drop test video that shows Rahul Sharma (founder of YU) trying to break the phone by tossing it in different angles and heights. The whole purpose of the video is to exhibit the sturdiness offered by the combination of polycarbonate shell, reinforced casing and the Gorilla Glass 3. Considering Yureka Plus comes with same build quality as Yureka, you might like to check our review of its predecessor once.

YU as a brand has been successful in appeasing the geeky crowd for whom the Cyanogen is the best bet as it offers a great deal of customisation and an even greater degree of control over the smartphone. The fact that buyers will no longer be able to taste the Cyanogen flavour in any other phones sold in India (other than the year old OnePlus One) leaves them with no option but to go for the Yureka Plus. That being said, Yureka Plus doesn’t seem to differ much from its predecessor albeit the updated cosmetics and out-of-the-box experience of Cyanogen OS 12. Do stay tuned for our first impressions later today and full review in coming days.

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Senior Author

Mahit Huilgol is a Mechanical Engineering graduate and is a Technology and Automobile aficionado. He ditched the Corporate boardroom wars in the favor for technology battle ground. Also a foodie by heart and loves both the edible chips and the non-edible silicon chips.