Two of the hottest and most valued startups in the world are collaborating for something cool. Xiaomi, which is valued at over $45 billion and Uber valued at around $50 billion are teaming up for the launch of Mi Note in Singapore and Malaysia on July 27th. People in Singapore and Kuala Lumpur will be able to purchase the Mi Note right from the Uber app through an exclusive pre-launch flash sale, and wait for an Uber car to come and deliver the phone to their homes!
This isn’t the first time Uber has teamed up with other brands, but those involve ferrying customers to a particular destination and back for free by using a promo code. But here, customers will be directly purchasing the phone through the Uber app and pay via the credit card already linked to their Uber account.
The Xiaomi Mi Note was launched in China in January this year and this is the first time it’s being launched outside of the home country. The Mi Note comes with a big 5.7-inch Full HD IPS LCD display and is powered by a 2.5GHz quad-core Snapdragon 801 processor along with 3GB of RAM. In addition, it comes with 3D curved glass display with Gorilla Glass 3, dual 4G connectivity, Sony 13MP camera with f/2.0 aperture with OIS, 4MP front camera, Hi_Fi audio system and 3000 mAh battery with Qualcomm Quick Charge 2.0 support. Basically, it’s like a bigger Mi 4 with better design. The Mi Note is just 6.95mm thin and weighs just 161g.
Mike Brown, Regional General Manager, Southeast Asia & Australia, New Zealand, Uber, said:
We’re thrilled to bring the amazing Mi Note to consumers across Singapore and Kuala Lumpur through this pioneering partnership with Xiaomi. The power of the on-demand economy is transforming the consumer experience and we are excited to take this to another level in Southeast Asia.
Uber delivering phones might seem like a PR stunt, but this is the way forward for the tech startup. The taxi aggregator company is poised to branch out into e-commerce and logistics, and we have already seen a glimpse of it with initiatives like Uber Ice-cream. Xiaomi, being a predominantly online-only company can utilize Uber’s logistic reach as well as popularity to cater to impulse purchases in these countries.
The Mi Note goes on sale in Singapore and Malaysia on Mi.com on July 28th. Currently, we don’t know the pricing details in either of these countries, and will update the post as and when we get to know these details.
Update: In Singapore the Mi Note 64GB is priced at Singaporean $569. In Malaysia the Mi Note 64GB will be available for RM 1,549.