Much like we had expected, the new generation Android One phone from Lava is now official. The Lava Pixel V1 has been announced in India for Rs.11,350 (~$175). The new Android One is bigger and better specced than its predecessor, and obviously pricier as well. As before, the phone runs on the latest version of Android, i.e the Android 5.1.1 Lollipop and will be amongst the first phones to receive the latest updates along with Nexus line of smartphones.


The Lava Pixel V1 sports a 5.5-inch HD (720p) IPS display with a pixel density of 267 PPI. Although it lacks a Gorilla Glass protection, it does come with DragonTrail glass protection. The phone is powered by a 32-bit Mediatek MT6582 quad-core processor clocked at 1.3GHz with 2GB of RAM. It comes with 32GB of internal storage and a microSD slot which can expand it further by 32GB. If you remember, the original Android One phones came with just 4GB storage and that curtailed the experience a great deal.

The Lava Pixel V1 has a 13MP camera on the rear with 1.4 micron-pixel & F2.0 aperture, and an 8MP front facing camera with F2.4 aperture. There’s Dual SIM with 3G connectivity. To round it up, there’s a 2560 mAh battery.

Unlike last time, where three different companies announced Android One phones with pretty much the same specs, Google is teaming up with Lava alone for the second generation. Also, while the first gen Android Phones were sold exclusively online, the Lava Pixel V1 will be sold across multiple channels (both online and offline) right from the beginning. This is a major shift away from Google’s strategy towards Android One.

According to Lava, the phone has been designed and manufactured completely in-house. Although the phone is better specced than the first gen Android One, it still faces stiff competition from the likes of Lenovo and Xiaomi who have similar specced devices at almost 60% of this price. But then, Lava is banking on ‘experience’ rather than ‘spec to value’ ratio. Is that enough to sell the phone in this extremely competitive price segment? We shall be back with our first impressions post soon. So stay tuned.

Also Read:

Raju is the founder-editor of Technology Personalized. A proud geek and an Internet freak, who is also a social networking enthusiast. You can follow him on Facebook and on Twitter. Mail Raju PP. Follow rajupp