Flipkart, India’s largest growing e-commerce destination has launched 20 ‘experience zones’ across the country facilitating prospective buyers to select the products and pick it up themselves. This new model of retail will help Flipkart to aquire non-tech savvy customers and it will also be a great choice in-case you want something from Flipkart pronto.
The Experience stores will allow customer to book a product and collect it from the stores at a time convenient to him. Problems like restricted entry of delivery boys into workplaces, delayed delivery and non-availability of the customers has paved way for this new system.
Apart from the above stated reasons, Flipkart was facing a high number of returns and fake orders, this was probably cutting in through their revenues considerably. The experience store will minimize these incidents and helps Flipkart by reducing their dependency on the logistics.
The icing on the cake comes in the form of instant returns, spot trails, open box deliveries and demos which will be introduced in the experience stores shortly.
Neeraj Aggarwal, Sr.Director-Delivery Operations Flipkart commented on the experience stores and said
Getting logistics right is extremely crucial for e-commerce companies. Our efforts are focused on expanding our delivery network, without compromising on the customer service levels and expectation. We believe this model is a resolution to customer unavailability issues, as it offers consumers a choice to adjust the delivery time & location according to their convenience. It also provides a solution to restrictions for e-commerce entry into tech parks/ gated communities/ universities.
This move comes at a time when Amazon is readying itself with a treasure of $5-Bn meant for the Indian market. Flipkart seems to be catching up armed with a fresh funding of $700-Mn and doesn’t have to bother about the high burn rates at least for some time. We harbor a feeling that Flipkart will introduce the stores in Tier-2 and Tier-3 cities so that it can have a better reach. In fact, there exists one such start up called StoreKing which is helping grocery stores set up small Kiosk in regional languages which will help the rural folks to access Internet and be trigger happy when it comes to online shopping.
Flipkart has launched 20 stores across 10 cities in India and will soon start spreading out in the upcoming phases. The first set of stores are located in Bangalore, Mysore, Ahmedabad, Delhi,Kolkata, Pune, Vellore, Gurgaon, Vadodara and Surat. That being said we are a bit skeptical about the range of stocks Flipkart will be maintaining at these stores and we feel that it might just showcase some of the marquee products sold by WS Retail in these stores.