Motorola has outed today the third-gen Moto G and Moto X Style today and it also unveiled the new Moto X Play handset to complete its trio launch. The Lenovo-owned company has placed the new Moto G as its most affordable device and the Moto X Style as its flagship, so it made sense for the new Moto X Play to be in the middle.

moto x play

The standout feature of the device is its massive 3,630mAh battery which is most likely meant to solve annoying battery problems consumers have been complaining about in the original and 2nd-gen Moto X. Motorola says this battery will bring a full 48 hours of mixed use, and the quick-charging technology should provide 8 hours of juice in just 15 minutes.

But the smartphone also comes with a 21-megapixel rear camera (paired with a 5 megapixel front one), which could be another feature that will make consumers interested or at least curious in this device. This is actually the same camera that the company has used in the Moto X style.

The smartphone has a 5.5-inch 1080p display and is powered by a Qualcomm Snapdragon 615 1.7GHz octa-core processor couple with 2GB of RAM. The Moto X Play can be further customized using Moto Maker, which is another nice feature that could make a difference when compared to other similarly priced phones which don’t allow you to personalize as much.

The device Android 5.1.1 and it will come with Motorola’s software features such as  Moto Assist, Moto Display, Moto Voice and more. Also, during the Moto Play demo, Motorola has also introduced a new feature called Motorola Assist which allows users to communicate with the device through audio messages and voice commands.

While we don’t know the exact price of the device, Motorola said it will be $300-$400 less (or half the price) than high-end smartphones; so I guess this lets us call it ‘affordable.’

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