Asus announced a plethora of devices at the ZenFestival event in India today, including several new ZenFone 2 models. But one phone which caught our attention was the Asus ZenFone Max which is a battery oriented phone like Gionee’s Marathon series and Lenovo’s P series, albeit in a very thin form factor.


The ZenFone Max packs a 5000mAh battery and comes with a faux-leather back. As you would expect, the phone can be used to reverse charge other devices as it can also act like a power bank in true sense. That’s pretty much similar to the recently announced Gionee Marathon M4. The real highlight though is that the ZenFone Max is just 5.2mm thick as claimed by Asus.

Although the phone was announced at the event, it wash;t showcased in person. Asus says that the phone arrives in October this year and hence no price was announced either. The phone has a 5.5-inch HD screen with Corning Gorilla Glass 4 protection and will be powered by the Snapdragon 410 processor running on Android 5.0 Lollipop. As with other ZenFones, it also comes with 13MP camera on the rear with laser autofocus and 5MP front facing ‘selfie’ camera.


Other specifications include 2GB RAM, 8GB/16GB internal storage with microSD slot and Dual Sim with 4G LTE support. It’s surprising to see Asus including a low-end Snapdragon 410 processor on something which looks mid-to-high-range otherwise. Almost every single one of those gazillion ZenFone 2 variants come with 3000mAh battery, so it’s a welcome thing to see Asus announcing a battery-focussed variant as well. Sadly, October is still like 2 months away and we should probably see Gionee bring their Marathon M5 with 6020 dual-cell battery by that time. Tough fight at hands for Asus.

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Raju is the founder-editor of Technology Personalized. A proud geek and an Internet freak, who is also a social networking enthusiast. You can follow him on Facebook and on Twitter. Mail Raju PP. Follow rajupp