I’m sure that only some of you have heard about Smartisan, yet another Chinese startup with ambitions in the mobile market. The company has launched last year their very first smartphone, the T1, and now they are introducing the second handset, the Smartisan U1.
The device is apparently targeting the younger audience as it comes with a design that might be perceived as hip these days, even if it has a plastic body. The U1 is available for a price of 899 yuan ($140), which is quite nice, judging by the specs that it features:
- 5.5-inch 1080p display with Gorilla Glass 3
- Octa-core Snapdragon 615 chipset (4 x 1.5GHz Cortex-A53 + 4 x 1.0GHz Cortex-A53)
- 2GB of RAM, 16 or 32GB of internal storage
- 2,900 mAh battery, dual SIM slots, NFC, LTE
- 13-megapixel f/2.2 main camera 5-megapixel f/2.2 front-facing imager
As we can see, these specs are quite alright for its price and the fact that it brings bright colors and a clean design could make it a wanted device by the younger audience. Another feature that might make it interesting is its OS which has been simplified by removing the app drawer and opting for a layout in the form of tiles. Smartisan OS is set to get its 2.0 update on September 15th, so it could become even more fun to use.
Smartisan U1 comes with seven rainbow color options, with a soft skin texture with vertical stripe pattern that makes it look quite modern. It also has a cool feature which makes the software switch to a color theme that matches the back cover. The 16GB version costs 899 yuan but the 32 GB version will set you back 999 yuan which is more expensive only by $16, so I guess the choice is obvious here.
For now the smartphone is limited to the Chinese market, and it’s expected to go on sale there starting from September 1. Maybe Smartisan doesn’t have yet the financial power and reach to expand to other markets, but this doesn’t mean there’s not a chance for this happening in future years.