If you’re always on the lookout for deals on mobile apps and games, then you’ll most likely be interested in Amazon Underground. The online retailer already has the Amazon Appstore, but with Amazon Underground it is creating a new store where users will find apps, games and even in-app items that ‘are actually free’.
In order to make Amazon Underground a reality, the company has partnered with thousands of developers to bring content that’s worth more than $10,000 to Android users. You will find inside such apps as OfficeSuite Professional 8, Frozen Free Fall, Star Wars Rebels: Recon Missions, Angry Birds Slingshot Stella and many others available for free.
Amazon was able to make this possible by paying developers based on how long a certain app has been used. This isn’t the first time when Amazon tries this, as it has already did the same thing with the Kindle Unlimited subscription service, paying royalties to writers based on how many pages users read.
Since Google doesn’t allow competing app stores in the Play Store, this means Amazon customers will have to download the Amazon Underground app directly from Amazon’s website. Thus, you must head to Amazon’s website to be able to download the new app and make sure that your device allows to install .apk files from known sources. If you’re a Fire HD or Fire HDX owner, you will automatically get access to the Underground program, which is nice.
Amazon’s idea is quite interesting and there’s a chance we will see even more free apps and games being submitted if developers find it to be fruitful. After all, let’s agree, micro-transactions, paid upgrades and waiting times are quite annoying, so Amazon wants to try and help us with that, and I think many will be interested in the idea.