Obi Worldphone has also launched the SJ1.5, an affordable smartphone along with its flagship sibling, the SF1. The Obi SJ 1.5 is a entry level 3G enabled smartphone powered by MediaTek MT6580 quad-core processor tagged alongside a 1GB of RAM. The SJ1.5 adheres to an asymmetrical design with a cropped top and a contrasting curved bottom.
The screen is produced out of 2.5D curved glass which not only helps in gripping the phone but also renders a good depth to the display. Obi has been naming their phones after American cities as SF stands for San Francisco and SJ stands for San Jose.
The Obi SF1.5 features a 5-inch 720p display protected by Corning Gorilla Glass 3 and coated with anti-fingerprint oleophobic layer. Unlike the SF1, the SF1.5 comes with a usual polycarbonate body along with curved touch panel. On the storage front the device offers 16GB of onboard memory and an microSD card slot that can accommodate an additional 32GB.
The Obi SF1.5 is also designed by Ammunition studios and it certainly is a notch higher when it comes to design and feel good factor offered by other devices in the same price bracket. Camera department is graced by a 8-Megapixel primary OV8865 sensor and the secondary camera shapes up in the form of a 5-Megapixel sensor, both with an aperture of f/2.2.
The Obi SF1.5 is backed up by a 3000mAh battery pack and will run the LightSpeed overlay which is based on stock Android Lollipop. The device offers the usual set of connectivity options and comes with an easily swappable dual SIM setup.
The Obi SJ 1.5 will retail at a best price of $129 and will be available starting from October. Unlike some of the other phone manufacturers, Obi will not make the sell the device through flash sale model and instead it will introduce it through multiple sales channels including brick and mortar shops.
Disclosure: The editor of this blog attended the launch in San Francisco at Obi’s expense.