Asus had announced the ZenFone Zoom smartphone quite a while ago, at CES Las Vegas, in the beginning of this year, but only now has the company officially unveiled the handset.

asus zenfon zoom new

This is a pretty impressive smartphone and will most likely appeal to consumers looking to get a camera-centric device which doesn’t disappoint when it comes to the rest of its specs. The stand-out feature of the device is the 3x optical zoom, but there are many other features that makes it a desirable product. Let’s have a look at all of its specs:

  • 5.5-inch IPS display with a 1920×1080 resolution resulting in 403 PPI, Gorilla Glass 4
  • Intel Atom Z3590 Moorefield processor – CPU Core Silvermont (4x at 2.5GHz), GPU Core PowerVR G6430 at 640MHz
  • 4GB RAM asus zenfon zoom
  • Up to 128GB internal storage with a microSD
  • 3,000mAh non-removable battery
  • Front Camera 5 MP, 1/5″ OmniVision OV5670, 1.12μm, f2.0, Rear Camera 13 MP Panasonic 1.12um Pixel 1/3.06” SmartFSI sensor, f/2.7 – f/4.8 10-element Hoya lens, 3x optical zoom, OIS, laser AF, dual-LED ‘Real Tone’ flash
  • Wi-Fi 802.11a/b/g/n/ac, Bluetooth 4.0, NFC, 4G LTE (Cat 4), microUSB 2.0
  • Dual Active SIM, BoostMaster Quick Charge
  • Android 5.0 with ZenUI on top

As we can see, the camera is the strong side of the device, as it come with a wide range of features. The technological advancements in the device allow Asus to claim that the Zoom is “the world’s thinnest optical zoom smartphone, ” claiming that its bulge isn’t as protruding as similar devices.

The Zoom has an aluminum unibody that forms the sides and area surrounding the lens, with the rest of the back of the phone being plastic and removable to access the SIM and microSD slots.

Asus didn’t release any information about pricing and availability of the ZenFone Zoom, but the company did say back at CES that it would be available for a price of around $400. The handset comes in either Pure Black or Ceramic White colors.

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