Lenovo has launched the A7000 Plus smartphone for the Philippines market without making much of a marketing noise. The launch will be followed by the actual sale which will happen on the local e-commerce site, Lazada. The Lenovo A7000 Plus is priced at an approximate rupee equivalent of Rs 11,400 ($170) and it is yet to reveal the rollout plans for the device in other countries.

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Lenovo had launched the A7000 earlier this year priced at Rs 8,999 and the Plus seems to come with some worthwhile upgrades in a bid to maintain the relevance of the device in the current market. The first and the foremost change comes in the form of a FHD 5.5-inch display as opposed to the 720p display on the A7000. The A7000 Plus will draw its power from an octa-core MediaTek (MT6752) SoC clocked at 1.7GHz and paired with a 2GB RAM (A7000 was powered by MT6752m clocked at 1.5GHz)

The imaging department has also received considerable updates in the form of 13-Megapixel primary sensor as opposed to the 8-Megapixel camera in its predecessor, however the secondary sensor is the same 5-Megapixel unit on the A7000. On the storage front, onboard memory has been doubled up from 8GB to 16GB along with an expandable memory card slot.

The Lenovo A7000 Plus comes with the usual bevy of connectivity options including 4G LTE, Dual SIM, A-GPS, Bluetooth, Micro-USB and it also boasts of the Dolby Atmos technology, just like its predecessor. The A7000 Plus is supported by a 3000mAh battery pack and it is considerably thin at 7.99mm. If you notice, almost all the specifications mentioned are extremely similar to the Lenovo K3 Note except that there is no mention of Dolby Atmos in this case. (Update: Scratch that. Even A7000 Plus has Dolby Atmos. So it is indeed renamed version of K3 Note)

Lenovo has been having quiet a successful spell with its latest crop of affordable smartphones, which come with class leading specifications without jacked up price tag. This move from Lenovo seems to be squarely aimed at tackling the Yu Yureka Plus which was released a few months ago. At this juncture the information on the availability in other countries and exact pricing of the device is still unclear and if at all the handset debuts at a sub 11K price bracket, it will, without any doubt give smartphones like Xiaomi Mi 4i a run for its money.


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Senior Author

Mahit Huilgol is a Mechanical Engineering graduate and is a Technology and Automobile aficionado. He ditched the Corporate boardroom wars in the favor for technology battle ground. Also a foodie by heart and loves both the edible chips and the non-edible silicon chips.

 
 

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