Smartphone industry has been bustling with new entrants every day and this time around it’s the beverage giant Pepsi who has come up with its own phone, called the Pepsi P1s. The mid-range phone will be sold at an affordable price tag of $110 to $175 and as an option will come clad in blue color and a Pepsi logo.
At the outset this seems to be a marketing gimmick by Pepsi to enter the smartphone race and at the same time also leverage their brand presence to move up the ladder rather quickly.
The Pepsi P1s has been launched in China and it comes fitted with a 5.5-inch 2.5D curved glass display and under the hood lies an Octa-core MediaTek MT6592 processor coupled with a 2GB RAM and runs dido OS wrapped within which is the Android Lollipop 5.1. The exterior of the phone shapes up as a unibody aluminium housing along with a rear fingerprint sensor. On the imaging front, the Pepsi P1s sports a 13-Megapixel primary sensor and a 5-Megapixel secondary sensor.
Pepsi P1s features connectivity features like 4G LTE, dual-SIM support along with an hybrid microSD card slot. As suspected, Pepsi just takes care of the branding while the phone is actually manufactured by Shenzhen Scooby Communication Equipment Co. The phone will retail in two variants – the basic one being the P1 (without LTE support) and the P1s, which supports FDD-LTE.
Co-branded phones have rarely taken off, remember how Amazon’s Fire phone failed to make a mark. The problem with such phones usually is the fact that manufacturers try to push in a lot more branding than necessary ending up making the phone like a billboard that walks and talks with you and this is how they compensate for the low initial selling price. If Pepsi has refrained from any sort of in-the-phone branding, then we would be delighted, else it wouldn’t be a stretch to call it an AD-phone.