Obi had unveiled their new phones the SJ1.5 and the SF1 a couple of months ago and now the John Sculley co-founded company will shortly reenter India with the flagship SF1. Obi had garnered quiet a lot of attention internationally as the smartphones not only packed a decent set of hardware but also doted a premium design, fit and finish. The company has already launched its devices in the East Asia and the Middle East, and now it wants to enter the Indian market, thanks to the sheer volume driven business dynamics of the Indian smartphone market.


As you might be aware, Obi has partnered with Ammunition Studio for the design, which is one of the most aesthetically pleasing design I have personally come across in the budget segment. Both the Obi devices run on a custom UI called Lifespeed, which according to the company claims, has been designed to work in tandem with the hardware.

John Sculley who previously headed Apple and Pepsi cola is rest assured that both the smartphones will gain the attention in India as they have succeeded elsewhere, specifically the middle east and Vietnam. The SF1 is the company’s flagship phone that sells at $199 and comes with something called as floating display. This device however is powered by the Snapdragon 615 and it retails in two variants, one 2GB RAM/16GB Storage and another with 3GB RAM/32GB Storage, thankfully both the variants still come with an expandable memory card slot and will be priced between Rs 10,000 to Rs 15,000.

Cutting through the noise, the reason these phones are getting so much of attention apart from its affordable price tag is the design of the phones. The Phones have been designed to precision and it looks a class apart. As we might have observed recently even Gionee launched its F series phones, which are essentially a bunch of design centric devices mostly below Rs 10,000 price bracket. This is a tell-tale sign of how even budget buyers are showering interests in a sleek well designed phone, a category both the Obi phones excel at.

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Mahit Huilgol is a Mechanical Engineering graduate and is a Technology and Automobile aficionado. He ditched the Corporate boardroom wars in the favor for technology battle ground. Also a foodie by heart and loves both the edible chips and the non-edible silicon chips.