Bluestacks doesn’t probably need any introductions as it has been one of the most sought after Android emulators. Still, for the uninitiated, software like Bluestacks simulate the Android environment on any PC and will let you access all the apps. Bluestacks announced that it has crossed 100M downloads which means that it has surpassed companies like Xiaomi and Sony when it comes to number of devices running Android.
In order to commemorate this achievement, the company has launched BlueStacks 2 which is essentially a Mobile Gaming platform that tries to blend in the functionalities of Mobile, TV and PC. Shashi Kant Sharma has something interesting to say about app discovery “What we’ve learned is that the wider visual space lends itself more naturally to app discovery. Its accelerated our growth and retention massively over the past year. The average Bluestacks user spends 89 minutes playing on their first day. In addition, once someone discovers apps on PC or TV they tend to use them across all of their devices, giving the Bluestacks platform powerful reach for developers”
Bluestacks 2 now comes added with features that will blend gameplay and app discovery. Most importantly the company will be doing away with ads that many of us used to get annoyed with and instead, will be pushing it to a new tab so that the user can view it later without disturbing his current task. The showstopper however will be the ability to run multiple apps on two windows simultaneously, something that only high end Android devices are capable of doing.
Bluestacks has till now raised $30 million in funding from leading investors including Andreessen-Horowitz, Intel and Qualcomm. The company claims that they are adding a whopping 220,000 new users every day. Bluestacks 2 will shape up as a great advertising opportunity for the publishers as they will be able to serve the ads to directly to the target users. Android emulators have been preferred for gaming and messaging, now with the integration of a app discovery feature it is bound to take off. If not anything else the Android emulators remind us of the fact that Android is still one of the very versatile OS that can very easily be imbibed in to an ecosystem of its own spread across multiple devices.