HTC has announced yet another mid-range device in the form of Desire 728 Dual. The Taiwanese company says that the phone has been aimed at creating the perfect blend between the design and the features. The HTC Desire 728 Dual seems to abide by the latest HTC design philosophy which incidentally was also used in the HTC One A9 and the Desire 828.


The Desire 728 equips a 5.5-inch HD display and this seems to be the problem right here, we are used to being offered a FHD display for any device in the 12-15k range and 720p can be a trade-off for many. Moving on from the display, the Desire 728 draws its power from the 64-bit MediaTek octa core processor clocked at 1.3GHz and paired with a 2GB RAM (another one of cost cutting measures).

On the imaging front, the device features a 13-Megapixel primary camera and a 5-Megapixel front snapper. The new Desire 728 offers 16GB of Internal storage along with an expandable memory card slot that can accommodate a whopping 2TB of microSD card.

Just like the other HTC phones, even the Desire 728 features a BoomSound speaker setup with Dolby Audio at the front and this can be a great feature for folks who consume lots of media on the go. The smartphone comes stacked up with the usual connectivity features including a 4G LTE Dual SIM that supports Indian bands, Bluetooth 4.1, Wi-Fi and Micro USB 2.0. That being said the Desire 728 still misses out on features like Fingerprint scanner and USB Type-C. Brushing aside all these facts, the design aspect of the phone is something typically HTC and this is one area where the Taiwanese company doesn’t prefer to be downplayed.

The HTC Desire 728 is backed by a 2,800 mAh battery with no support for fast charging. Needless to say the device will run on Android Lollipop alongside the latest version of the HTC Sense.

The Desire 728 is priced at Rs 17,990 a price range that is currently crowded with plenty of high performing mid-range devices like Xiaomi Mi4, OnePlus X, Moto X Play and the likes. HTC Desire 728 will be sold through multiple sales channels, both online and offline in Purple Myst and White Luxury colors starting next week.

Also Read:
Senior Author

Mahit Huilgol is a Mechanical Engineering graduate and is a Technology and Automobile aficionado. He ditched the Corporate boardroom wars in the favor for technology battle ground. Also a foodie by heart and loves both the edible chips and the non-edible silicon chips.