The makers of Teewe, the media streaming stick have successfully raised $3-Million in funding from Sequoia capital, Beenext and India quotient. The company is envisaging on using the funds to come up with a disruptive Android based Operating system, which would be treated with updates every month.

CREO

CREO will be manufacturing the phones and also develop the proprietary software and the company believes that this combination will help users get the best out of their phones. The funds would be channelized in building an enriching and evolving software experience through their proprietary Android based Operating System and a flagship Smartphone to be launched later this year.

Sai Srinivas, Co-founder & CEO, CREO said,

We believe when powerful hardware works hand in hand with continually evolving software, magical experiences can be created. Our team is gearing up to make an operating system and a smartphone that constantly evolves to give you new experiences every month; experiences that were never heard of on any smartphone. In the long run, we also plan to license our OS to other OEMs in India and worldwide.

For the uninitiated, CREO is a consumer technology company and is known for its HDMI media streaming device called Teewe. Many companies including Xiaomi and Lenovo are trying to distinguish themselves from the other Android smartphones with the custom overlays like the MIUI and the Vibe UI. While many of us swear by stock Android that comes in phones like Nexus and Motorola, smartphone users are also taking a liking for the loaded custom UI’s. On the other hand, Cyanogen is aggressively pitching itself as a highly customisable and powerful alternative based on Android. It would definitely an uphill task for CREO to make a place for itself in the market and to stand a chance, it should offer new features based on its dedicated hardware.

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Mahit Huilgol is a Mechanical Engineering graduate and is a Technology and Automobile aficionado. He ditched the Corporate boardroom wars in the favor for technology battle ground. Also a foodie by heart and loves both the edible chips and the non-edible silicon chips.