BlackBerry tried making a comeback with its Passport and a couple of other devices, but it seems that the Canadian company has failed to recreate the magic. Just like Nokia at its fag end, BlackBerry had been completely relying on the Blackberry OS which had many issues of its own, one of which was the dearth of certain apps on the app store. After allowing users to sideload Android apps in BlackBerry 10, now they are all set to offer complete Android experience by offering Android Lollipop on the BlackBerry Priv.
Blackberry Priv has been launched in India and it touts being the first Android smartphone from the company. The Priv has been priced at Rs 62,990 (~$925) and will be available through multiple sales channel including offline stores. The smartphone boasts of top of the line specs which means that it will be appealing to only a certain micro-niche of market. Globally, it’s priced at $749, so that’s quite a premium to pay for taxes and stuff in India.
That being said, I personally know a few people who still swear by the physical QWERTY keyboard of the phone and would shudder to think of trading it off for an onscreen one. BlackBerry wants to target these customers and get them on the Android bandwagon. The BlackBerry Priv will feature a 5.4-inch WQHD AMOLED display and will draw its power from the hexa core Snapdragon 808 clocked at 1.8GHz and paired with 3GB of RAM. On the storage front, the device will offer 32GB of internal memory along with a microSD card slot that can accommodate a staggering 2TB.
Blackberry Priv is fitted with an 18-Megapixel primary camera with OIS and PDAF, the secondary sensor however shapes up as a 2-Megapixel secondary camera. The phone comes with the usual bunch of connectivity features including 4G LTE and will be backed up by a 3,410 mAh battery pack. The BlackBerry Priv however comes only in Black Color and will be available on Pan India basis starting from January 30. For a price sensitive market like India, it’s interesting to see how many phones will Blackberry manage to sell in the country.