It was only a matter of time and now it has finally happened, India has overtaken U.S to become the world’s second largest smartphone market. In spite of the global slowdown in the shipment numbers, India still managed to register an impressive YoY growth of 15 percent for the Q4 last year. The Counterpoint research outlined that nearly 40 percent of the mobile sales in the Q4 2015 were of smartphones with the smartphone shipment witnessing an increase of 23 percent as opposed to the last year.


Another interesting aspect is that the LTE phones accounted for a major share of the smartphone sale. Samsung has retained its numero uno position with a market share of 28.6 percent, which also falls in line with the Canalys numbers of nearly one third market share. Samsung seems to have survived the blow from the cheaper and better equipped smartphones by pitching themselves aggressively in the affordable smartphone and mid-range tiers. The report also reveals further that Samsung’s J series have been a catalyst in pushing the sales graph further up, in fact three out of the top five smartphones in Q4 2015 were from the J series.

Micromax has maintained the second position with a market share of 13.7 percent, which is half of Samsung’s market share. Micromax has sold 2-Million units in 2015 and the YU sub brand seems to have chip in and helped increase the sales. The Lenovo-Motorola duo has scored the third place with the market share of 11 percent.

The Chinese manufacturers are setting up their shops in India, all thanks to the domestic market slowdown and the volume driven market in India. 2016 would be an year to wait and watch as companies like LeEco, Vivo, Meizu and Coolpad will be selling their wares in India and this might very well lead to further distribution of market share, mostly hurting the top three contenders. Micromax needs to battle out to retain their position as Intex and Lava are closing the gap with 13-percent and 12.6-percent respectively.

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Senior Author

Mahit Huilgol is a Mechanical Engineering graduate and is a Technology and Automobile aficionado. He ditched the Corporate boardroom wars in the favor for technology battle ground. Also a foodie by heart and loves both the edible chips and the non-edible silicon chips.


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