Microsoft seems to be putting up its AI capabilities to good use as we can see in Fetch, the latest app from Microsoft Garage, the Redmond company’s impromptu innovation centre. Fetch is an iOS app which will identify the dog breed by using your camera or photo library. The identification is done on the basis of breeds and the app will also tell you further that what kind of human personality will fit in the best with the breed in question. The app can guess on which of the pets do you or your friend have, which is kind of fun.


Remember the Project Oxford from Microsoft, an AI based development kit along with API’s, well this might be the very reason why we will be able to witness a surge in the AI apps. The Project Oxford lays across a platform that is literally like a blank canvas for the developers who can scale up and build apps on it. The Fetch mobile app has been based on the Project Oxford and designed just in time for the Kennel Club’s Meet and Compete and the Westminster Kennel Club Dog show.

Mitch Goldberg, development director at Microsoft Research explained how they created a framework that would allow to recognize various classes of the dogs thus making object recognition “extraordinary, fun and surprising.” Fetch can be used repeatedly and after a few tries it is evident that one will get hooked to it. Fetch can be used to recognize the dog and in case a dogs breed in unknown the app will fetch the percentage of the closest breed. Further the app will also show the percentage of five top breed that could be in the dog. The app will feedback button will let you inform the developer if a breed has been wrongly identified. Fetch seems to have been designed after taking inputs from several canine owners and if you want to get the photos of dogs to play around the team has also created a website called

Just for the fun of it, if you try to photograph anything other than a dog, the app will treat you with a “No dogs found” and yet it will try to take a guess on what the object might be. As of now it is more of a recreational app and just imagine how helpful it might turn out to be if improvised further. The next time you see a pup and are in confusion just click it away on the app.

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Mahit Huilgol is a Mechanical Engineering graduate and is a Technology and Automobile aficionado. He ditched the Corporate boardroom wars in the favor for technology battle ground. Also a foodie by heart and loves both the edible chips and the non-edible silicon chips.