Nearly a fortnight ago, Samsung pulled the wraps from its flagship line up at the MWC and now the company has started sending invites for the launch of the same. The Samsung Galaxy S7 and the S7 Edge will both be launched on 8th of this month in India. As always, it’s the pricing of these phones that will keep the buyers on tenterhooks and this is also an important aspect for Samsung to make sure the device fares well in the Indian market.
A quick recap on the specifications, the Galaxy S7 comes with a 5.1-inch QHD display while the S7 Edge opts for a bigger 5.5-inch QHD Super AMOLED unit. Although both the phones will be offered in Snapdragon and Exynos variants, in India we would see only the Exynos 8890 powered Galaxy S7 and S7 Edge.
On the imaging front, both the phones herald with a 12-Megapixel primary sensor along with LED flash OIS and the front facing camera settles for a 5-Megapixel sensor. Thankfully Samsung has backtracked on its move to ditch the waterproofing feature and the expandable memory card slot in the Galaxy S6 and as a result the Galaxy S7 includes both of the features. The Galaxy S7 and the Galaxy S7 Edge both come with a Hybrid SIM slot that will double up as a microSD card slot.
Apart from that the phones bake in array of sensors inclusive of Heart Rate, fingerprint, barometer and the other standard sensors. The battery has also been bumped up to 3000mAh and will come with fast charging and wireless support. The Galaxy S7 Edge on the other hand comes with a 3600mAh battery which is justified considering the larger QHD display.
The Samsung Galaxy S7 and the S7 Edge will retail in Black Onyx, Gold Platinum, White Pearl and Silver Titanium colors and is expected to ship starting from March 11.
Fresh reports have surfaced that Samsung is earmarking a staggering Rs 100Crore for marketing purposes and is planning to take on iPhone 6S head-on. The marketing endeavours will also include ensuring maximum brand exposure on the dealer’s shop floor and pricing the Galaxy S7 in the Rs 45,000 range. If this report is indeed true, this will be the first time Samsung has reduced the launch price of their flagships, something it should have done with the recently released Samsung Galaxy A5 and A7.