Apple after being ridiculed for overpricing the iPhone SE in India seems to have come up with an interesting solution. The company has fired up a leasing plan that would let corporate users buy iPhone SE (16GB) by paying Rs 999 per month for two years, similar to the network contracts in other countries (but only for enterprise users here). Apart from this, Apple is also offering iPhone 6 and iPhone 6s for Rs 1,199 and Rs 1,399 per month.
As you might have noticed recently, Apple has been frantically trying to strengthen its foothold in the Indian market, the price cuts last year and the buyback schemes resonated the same. While we perceived that iPhone SE would be priced below 30k, the actual price topped the scale at Rs 39,000. Additionally, Apple also seems to be letting the corporate users switch between the iPhone models, provided they pay the difference amount.
The iPhone SE just like the iPhone 5c was bought into existence for two main reasons – one to provide for the crowd that needed a 4-inch small display device without any compromise on the computing power and another to lower the price barrier for potential first time iPhone customers. The iPhone SE didn’t cut many corners though and has borrowed the A9 Processor from the iPhone 6s along with the camera unit.
The corporate offer can be a great deal for people looking to jump onto iPhone bandwagon without actually depleting their bank balance but again it is still not clear as to who qualifies as a corporate customer and whether the customers will be able to buy it off the shelf or if it needs a bulk corporate deal with the company. Furthermore we also dont have a clarity on whether the deal needs a down payment to be made. On a related note Apple is also trying to desperately get a nod from the authorities for its refurbished iPhones, a move that has caused furor among many local phone manufacturers.
So how does the iPhone leasing plans work in India? This is purely a corporate/enterprise offer where in the company will lease ‘x’ number of devices for its employees directly from the distributors. To do so, the company can write to firstname.lastname@example.org and take it from there. To reiterate, this is NOT like the corporate plans from telcos where the end user is entering into the contract with the telecom operator, but purely an enterprise offering with the corporate/company entering into an agreement with Apple’s distributor.