Micromax has introduced the Canvas Evok primarily aimed at young smartphone users looking for a cheap, yet stylish option. There’s nothing peculiar about the device, it costs Rs 8,499 and comes with the majority of necessary specifications one expects from a 2016 budget smartphone.

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Specifications wise, the Canvas Evok flaunts a 5.5-inch HD display with a pixel density of 267ppi and is protected by Corning Gorilla Glass 3. Underneath, it runs on Qualcomm’s Snapdragon 415 SoC clocked at 1.4 GHz along with 3GB of RAM, 16GB of internal storage that is expandable and Adreno 405 which could suffice for basic gaming needs. To make sure you don’t run out of juice easily, Micromax has packed a 3000mAh battery. It supports 4G LTE, however, there’s no Dual SIM functionality which could be a deal breaker for some.

On the software front, Evok comes with Android 5.1.1 Lollipop. There’s a 13 Megapixel rear camera featuring 5P Largan Lens which is claimed to result in better low light shots. For selfies, there’s also a respectable 5 Megapixel shooter on the front. Fortunately, Micromax hasn’t cut any costs when it comes to the design as this handheld is wrapped with a carbon fiber back panel and aluminium edges that do look quite premium.

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Providing a better insight behind this device’s existence, Mr. Shubhajit Sen, CEO, Micromax Informatics mentioned, “The current trend of 4G connectivity, big screens, high definition displays and powerful RAM has picked up immensely and the Canvas Evok brings the best combination of all these with its features and design language. We expect the new smartphone to fare well in the market as the millennial generation understands technology and also recognizes the fact that one does not need to pay exorbitant prices for a premium quality smartphone.

The Canvas Evok will be available exclusively on Flipkart at a price of Rs 8,499 and obviously, you won’t have to go through any painful flash sales in order to buy it. However, providing offline purchase option would have been a lot better. Other than the low-resolution panel, I think this isn’t a bad deal at all but there are a lot better alternatives available around this price bracket from the likes of Coolpad, Xiaomi and Lenovo.


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Shubham is based out of Ahmedabad, India and is studying to be a Computer Engineer, while specializing in mobile applications. He loves covering what's new in the smartphone space and aims to make it his primary profession some day.