We have been witnessing a handful of flagship launches recently and this time around its Asus turn to pull the wraps from the Zenfone 3 series. Asus has launched the Zenfone 3, Zenfone 3 Deluxe and the Zenfone 3 Ultra Computex 2016 as part of their Zenvolution event. All the three devices sport a refreshed design and bumped up hardware along with several “firsts” for the Zenfone series.


Asus Zenfone 3

Asus Zenfone 3 features a 5.5-inch FHD display and is powered by the octa core Snapdragon 625 and is backed up by a 3000mAh battery. The audio system has been enhanced with the NXP smart amp and the Hi-Res Audio for its headphone output. The imaging front has been bumped up considerable with a 16-Megapixel Sony IMX298 sensor alongside, f/2.0, laser autofocus, PDAF, dual-Tone LED flash, 4-Axis stabilisation. Asus for the first time has included the fingerprint sensor for the Zenfone 3. The front sensor is a 8-Megapixel unit with a 85-degree wide view. The camera app comes with the usual array of filters and features.

The Asus Zenfone 3 offers a 32GB Internal storage along with a hybrid SIM slot that can accommodate additional memory. On the connectivity front the phone touts a Type-C USB, WiFi 802.11ac, Bluetooth 4.2, Cat 6 LTE and a dual-SIM Setup. Despite all the new features the Zenfone 3 still manages to retail at $249 which is a good value for money proposition.


Asus Zenfone 3 Deluxe

The Zenfone 3 Deluxe is top of the line offering in the Zenfone 3 series and it does come packed to the brim with latest hardware and features. First things first, the refreshed design of the Zenfone 3 looks stunning and unlike its predecessor it looks naturally premium. The metal accents and the flattened out look further enhance the design lines.

The Zenfone 3 Deluxe offers a 5.7-inch FHD Super AMOLED display with a thin bezel of 1.3mm resulting in a Screen to body ratio of 79%. Under the hood lies the Snapdragon 820 which has by now marked its presence in almost every flagship released this year. The Snapdragon 820 is accompanied with a 6GB of RAM. On the storage front the Zenfone 3 Deluxe offers 64GB of UFS 2.0 Internal storage and in all likelihood we might be able to see a 256GB variant as well in the near future.

Imaging has also been completely overhauled resulting in a 23-Megapixel (Sony IMX318) primary sensor with 4-axis OIS, PDAF, Tritech laser autofocus technology and a sapphire glass cover. The Asus Zenfone 3 Deluxe seems to excel on the connectivity front with the Cat 13 LTE triband carrier, USB 3.0 and Quick Charge 3.0. The Zenfone 3 Deluxe supports 4K video and the super resolution mode has been enhanced to support 92-Megapixels. Asus has priced the Zenfone 3 Deluxe competitively at $499.


Zenfone 3 Ultra

The Zenfone 3 Ultra is targeted at consumers wanting a large screen experience without much compromise on the hardware end. The Zenfone 3 Ultra boasts of a 6.8-inch (Yes you heard it right!) FHD display and is powered by Snapdragon 652 along with a 4GB of RAM. The fingerprint sensor is shifted downwards but it still exists.

Since the mammoth display is the talking point of this phone, let’s take a closer look at it, the 6.8-inch phablet comes with a PixelWorks iris2+ TV grade processor and the audio setup consists of two speakers at the bottom and a DTS Headphone. Powering the giant display is a 4600mAh battery pack that also reverse charges other devices. The connectivity features are same as on the other Zenfone 3 phones so is the Internal Storage at 64GB. Thankfully, the 23-Megapixel unit from the Zenfone 3 Deluxe finds a place in the Ultra, thus making it one of the most powerful phablets around. At $ 479 the Zenfone 3 Ultra does pack quiet a punch.


The Zenfone 3 Ultra is a well-balanced device and unlike the other phablets it doesn’t cut too many corners. If you don’t mind carrying a tablet sized phone with you the Zenfone 3 Ultra is something you should look forward to.


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Senior Author

Mahit Huilgol is a Mechanical Engineering graduate and is a Technology and Automobile aficionado. He ditched the Corporate boardroom wars in the favor for technology battle ground. Also a foodie by heart and loves both the edible chips and the non-edible silicon chips.