Yu is back again with yet another powerful phone that packs a powerful set of hardware at an affordable price point. The Yunicorn is priced at an introductory price of Rs 12,999 and will be exclusively available on Flipkart. However the introductory price will last for only a month and after that the Yunicorn will cost Rs 13,499. The design of the phone seems very unlike of Yu and yes it does resemble the iPhone in some aspects, but again most of the smartphone designs do share some of the aspects.


The Yunicorn packs a 5.5-inch FHD display that offers a pixel density of 405ppi and will draw its power from the octa core MediaTek Helio P10 alongside a 4GB of RAM. The device offers 32GB of onboard storage along with a hybrid microSD card that can further accommodate up to 128GB. This is the first time that Yu has introduced a physical home button which comes baked with a fingerprint scanner. Yu claims that the brushed aluminium back panel has been obtained by a new process called the “Wine process” which would ensure that the phone ages in a better way sans the scratches and the fading.

On the imaging front the Yu Yunicorn touts a 13-Megapixel primary sensor with and a 5-Megapixel secondary one. Camera app seems to come with the usual bevy of features including HDR, Panorama and the beauty mode. The Yu Yunicornalso  comes clad in a metal frame and is wrapped with glass on the front (2.5D) and back. As of now the device runs on Android 5.1 lollipop but it would be safe to expect an impending Android Marshmallow update. Another interesting element is the new AOS operating system, which the company says is an abbreviation for Android on Steroids. The operating system is near stock Android albeit some neat features like the Around Yu 2.0.

The emphasize will also be on the Around Yu 2.0 app which is a hub for all the apps and allows users to get things done, like booking a cab or Booking a hotel all at one place. Yu has been betting big on creating its app/service ecosystem thus eventually charting out a new revenue stream.

Yu Yunicorn comes equipped with connectivity features including 4G LTE, WiFi 802.11, Bluetooth 4.1, Hybrid Dual SIM and is backed by a 4000mAh battery pack. The device will be available in Rush Silver, Graphite and Rush Gold (limited edition) on Flipkart. However it is also being said that Yu would start selling the Yunicorn on offline channels after a month.

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Mahit Huilgol is a Mechanical Engineering graduate and is a Technology and Automobile aficionado. He ditched the Corporate boardroom wars in the favor for technology battle ground. Also a foodie by heart and loves both the edible chips and the non-edible silicon chips.