Micromax has been one of the leading brands when it comes to smartphones in India and the recently spun off Yu brand is also doing pretty good with its target customers. Apart from phones and tablets Micromax has also been ramping up their efforts on the consumer electronics front. After TV, LED displays and laptops Micromax has now officially forayed into the air conditioning segment with its new line up.
The company’s new air conditioning line up will be made up of three split AC’s and one Window AC. Subsequently Micromax is also expected to further expand the air conditioning line up. The good part is that the air conditioners will be completely manufactured at the Uttarakhand facility thus eventually bolstering the local employment scene. As with most of the other Micromax products the AC seems to be aimed at first time buyers looking on a lookout for value for money proposition. Furthermore, the company has also setup the service centres on a PAN India basis.
Micromax AC’s will come equipped with the ECCO Blu Technology which according to the company protects the condenser coil (by precoating with anti-corrosive material) from the resulting humidity thus prolonging the life of the entire air conditioning unit. The AC’s seem to come with the usual features seen on its competitor’s including the turbo cooling. Here are some of the features the new Micromax AC’s will come with, Auto restart, low noise, self diagnosis, filter clean indicator, silver Ion filter, vitamin c filter and high energy efficiency.
Micromax has been aiming to make a place for itself in the consumer electronics market and it all started when the company launched their range of LED TV’s nearly three years ago. Adding to that is the fact that budget AC buyers don’t have much to choose from and with the rising temperatures demand for an affordable AC unit might just skyrocket.