Google has been trying to ramp up its IoT efforts by introducing actual Bluetooth beacons for Androids. This along with the Nearby feature is expected to help Android users discover the places in their surroundings and also communicate with the beacons. Google has further evolved this concept and now it will let Android apps actually converse with the beacons placed in public places and businesses.
Google has already facilitated the third party apps to add device to device communication feature. Today, Google has announced that it will be partnering with some of the places and the physical beacons placed at these locations will help users indulge in a rather intuitive experience.
Google has partnered with the Broad Museum to allow users enjoy an in app audio tours. The best use case of the new Nearby feature can be the ability to watch free in flight movies in United Airlines, courtesy partnership with Radius Networks. The new feature will also be compatible with the Airside’s Mobile Passport and this will help users skip the US customs line by pregestering and submitting declaration form online, this works on the same lines as a web check in.
In order to use the Nearby, all you need to do is turn on the Bluetooth and Location services you will automatically treated with a notification if a nearby app or a website is available. The feature also asks permissions from the users, only after which one will be able to experience Nearby. The feature also works on Android Wear considering that you have paired it up with your Android smartphone.
If you are a store owner or a business owner, all you need to do is get beacons from Eddystone certified manufacturers and you can directly link the experience with your app and if you don’t have an app at place you can also facilitate a web form feedback and also prompt to direct install the app.
Nearby will work on devices with Android 4.4 KitKat and up. The beacon feature will help business owners target their customers in a better way and hopefully the users will be treated with relevant offers and intuitive information. The feature will be rolled out along with an impending Google Play Services release.