Oppo, Vivo and OnePlus are among the reputed smartphone brands from China that are making waves in the global market once dominated by Korean and American counterparts. Incidentally all three aforementioned brands are known to be the subsidiaries of an inconspicuous company known as BBK Electronics. Now the Guangdong based company is all set to launch a new brand, called imoo.


BBK Electronics has been a part of the electronics industry ever since 1995. Led by Chinese electrical engineer cum entrepreneur, Duan Yongping, BBK Electronics has moved on from making NES clones back in the day to building a few of the largest electronic brands in world. Apart from selling smartphone under Oppo, Vivo and OnePlus brands; BBK Electronics also sells Blu-Ray disc players, headphones and amplifiers under their Oppo Digital division.

As per the teaser shared by BBK Electronics, the imoo brand will debut alongside the launch of the new company’s first smartphone. While not much is known about the upcoming device, the teaser revels a golden smartphone with a thin profile and an interesting recording button on the side just below the SIM tray.

GizChina, a popular blog covering Chinese smartphones reports that the upcoming smartphone is targeted at becoming the world’s first educational smartphone! If the report comes out to be true, we may indeed have a gem of a device in the making considering BBK’s years of learning in the smartphone industry thanks to its three high flying subsidiary brands. This however isn’t the first time we are seeing a new smartphone brand cropping up in China. At a time when the smartphone market is getting saturated, existing players are ought to find newer ways to sell smartphones, and this looks like one such initiative. Stay tuned for more details regarding imoo, as we try to connect the missing dots.

Source: GizChina
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Sayan is a technology aficionado who shares a keen interest in the booming startup scene in India. Prior to joining TechPP, he has had stints at GizBot and IBTimes UK. Currently based in Kolkata, Sayan is pursing a degree in Dental Surgery.