It’s quite certain that WhatsApp is the most popular messaging application in developing countries like India and Brazil. Despite not evolving into a capable platform like Facebook’s Messenger or WeChat, users prefer WhatsApp mostly because of its simplicity and comparatively lesser data consumption. However, due to the sudden rise in smartphone sales, WhatsApp penetration has also grown rapidly by almost 14% according to a recent Jana report.
WhatsApp’s share in India has increased from 81% to 95% in the past six months pointing at a near extinction of SMS. Additionally, the messaging app has made significant improvements in Brazil growing from 87% share to 94%. The analysis further claimed that 100% of daily active users in India and 99% in Brazil regularly use messaging apps. Hence, the predictions evidencing the downfall of the SMS legacy might soon become a reality as companies keep pushing their services.
Messaging apps are gradually turning into standalone platforms through the onset of bots and native third party integration. Users now have the ability to execute a wide variety of everyday tasks like summoning a cab or ordering flowers or book a restaurant table. Facebook, a few days back, introduced a dedicated home screen on Messenger to improve interaction and offer a sense of familiarity while chatting with automated robots.
With these constant additions, messaging applications might soon turn into the ultimate destination to get things done. SMS is most certainly dead other than promotion and verification messages. WhatsApp, moreover, is continuously adding requested features including Documents and GIF support, desktop apps and more. It will be definitely interesting to watch how these messaging services evolve into a sophisticated platform and eliminate the need for a person to ever leave the app. As far as SMS is concerned, it will be either completely submerged into these platforms, something Facebook Messenger is doing or will be shown the exit door in the next couple of years.