Unlike the Android ecosystem, it is very seldom that we see new Windows phone coming to existence. Lenovo has launched the new SoftBank 503LV, a Windows 10 phone aimed at the Japanese market. As the name suggests Lenovo has partnered with carrier Softbank for this offering. The Windows 10 Phone in question is expected to be launched by the end of this year or maybe even early next year.


The Softbank 503LV is expected to come equipped with a 5-inch HD display and powered by an octa-core 1.5GHz Snapdragon 617. On the storage front, it’s most likely that the device will offer 32GB of internal storage along with a microSD card slot. The camera setup on this may include an 8-Megapixel primary sensor and a 5-Megapixel secondary sensor.

The connectivity options will mostly include 4G LTE, Bluetooth 4.0 and the device is expected to be backed up by a 2250mAh battery. Windows Phone in Japan as of January 2016 still clocks in a paltry market share of under 1% (0.5 to be precise). Android and iOS have been topping the charts with 48.7% and 50.3% respectively. The Japanese market has been lately shifting its preference for iOS device, a deduction one could easily make with the market share.

The only thing that might push people to buy the Windows Phone is the low initial cost due to the carrier contact but again that seems to be a far cry. Windows Phones still sell strongly in some of the European countries including Italy and Germany but again it’s a matter of time.

Also Read:
Senior Author

Mahit Huilgol is a Mechanical Engineering graduate and is a Technology and Automobile aficionado. He ditched the Corporate boardroom wars in the favor for technology battle ground. Also a foodie by heart and loves both the edible chips and the non-edible silicon chips.