After a series of leaks and rumors, Lenovo has finally made the third generation of Motorola’s cheapest smartphone series official in the United Kingdom – the Moto E. This time, around, the majority of upgrades are mostly focused on competing in the ever growing competitive marketplace with a larger screen and better camera hardware. Additionally, the company has streamlined the design and the new Moto E features the same build with splash-proof nano-coating we saw on this year’s Moto G.


On the specifications front, the Moto E flaunts a 5-inch 720p IPS panel stepping up from 4.5-inches and sports “built-in smudge-resistant screen protector” which we thing is basically a marketing lingo for not including a Gorilla Glass layer. Underneath, it is powered by a Quad-Core processor, 2800mAh battery along with MicroSD card expansion. Complete details for the exact chipset, RAM and storage are yet to be revealed. There’s an 8MP rear camera with LED flash and a 5MP front-facing shooter for selfies. Lenovo, despite the low price, hasn’t sacrificed much when it comes to connectivity options as the phone supports Dual SIM, 4G LTE, Bluetooth v4.0 and WiFi 802.11 b/g/n. It runs on near stock Android Marshmallow with a couple of neat Moto additions.

The Moto E3 will be available in black and white color variants and will go on sale from early September in the UK for £99 (US$ 132 / Rs. 8860) through retailers including Tesco, Amazon, Argos, O2 and more. Lenovo, as of now, hasn’t revealed the complete details and global launch dates. The handset, overall, does improve upon a lot of things the previous generations failed to achieve like a higher resolution camera and increased battery pack. However, the industry has rapidly paced with stupendously affordable products present. Price will definitely play the key role in countries such as India. Their Moto G4 series has received mixed responses from the buyers and for the most part, has been unable to restore its lost mojo.

Source: The Verge
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Shubham is based out of Ahmedabad, India and is studying to be a Computer Engineer, while specializing in mobile applications. He loves covering what's new in the smartphone space and aims to make it his primary profession some day.