Chinese electronics conglomerate BBK electronics have finally outed their latest smartphone brand known as imoo in China. As reported before, imoo’s first smartphone is solely targeted at students and aims to help them in learning faster.


On the outset, imoo’s debut smartphone looks like an iPhone spin off thanks to its rear design. Fortunately, there’s more to the tale and it won’t be just to refer to it as a mere iPhone knockoff. Powered by a Mediatek Helio P10 2.0GHz octa core chip and 3GB RAM, imoo smartphone doesn’t bring any astounding specs to the table. But what sets it apart is the company’s very own Android Marshmallow based Study OS.

imoo claims that their Study OS comes with a number of tweaks that help users to find relevant content in a faster and hassle freeway. In fact, a user can easily find out a solution to a difficult maths problems or translate a paragraph to a different language by simply firing the smartphone’s rear camera and pointing towards the same. That aside, a student can dig up various related information from imoo’s powerful learning resource library. It seems that imoo has played round with their OS and camera app to intelligently crawl the net for relevant information. As of now, all the features of Study OS are not known but we are expecting imoo to come out with more details at the official launch. Apart from that, imoo’s debut smartphone will also allow parents to track the progress of their wards and also control their usage duration of the smartphone.


Coming to the specs, the imoo learning smartphone sports a CNC metal unibody chassis with a 2.5D Curved 5.5 inch FHD AMOLED display upfront. That aside, the smartphone packs 32GB of internal storage, 13MP rear camera, 5MP selfie snapper and a 2930mAh battery. Despite the modestly large battery on the inside, the imoo smartphone is quite slim at just 7mm and weighs up at 155 grams.

A close look at the rear of the smartphone further reveals the presence of a mysterious black strip to the right of the 13MP camera. This black strip is possibly housing some kind of sensor that in turns is helping the company cater its student centered features. As for the pricing the imoo smartphone with support for China Mobile is available at 2998 Yuan ($450/Rs 29,230 approx.) via Quite a pricey affair!


BBK apparently is trying to carve out a niche for their imoo brand by making utilitarian smartphones that helps to aid both students and their parents. For those unaware, BBK electronics is also the owner of some of the biggest brands in the smartphone space including the likes of Oppo, Vivo and OnePlus – each one of which has its specific niche. So it would be interesting to see where imoo is headed.

Source: MyDrivers
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Sayan is a technology aficionado who shares a keen interest in the booming startup scene in India. Prior to joining TechPP, he has had stints at GizBot and IBTimes UK. Currently based in Kolkata, Sayan is pursing a degree in Dental Surgery.