Micromax has been attempting to extend its roots to various gadget categories lately. Being amongst the Top 15 handset manufacturers, they are primarily known for their affordable smartphones. However, today the company has unveiled two new full-fledged laptop series – Micromax Ignite and Micromax Alpha. Despite the low price, both products sacrifice marginally on hardware which could be the key selling point here.
To begin with, the Micromax Ignite looks like any other low-end laptop featuring a plastic body with a 14-inch HD IPS panel up front. Following a partnership with Intel, there’s a Pentium N3700 Quad-Core processor clocked at 1.6 GHz coupled with 4GB of DDR3 RAM, Intel HD Graphics, 4500mAh battery and 1TB of memory. It comes pre-installed with a licensed copy of Windows 10 and sports a usual array of ports and I/Os including a 1 Megapixel HD Webcam, two USB 2.0, 1 regular HDMI and an ethernet slot. Unlike Micromax’s Canvas Lapbook lineup, these are neither hybrid devices nor come with a touchscreen.
Details for the Micromax Alpha laptop aren’t yet revealed entirely.
Commenting further on the launch, Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics Limited, stated, “The decision to foray into newer categories is sole basis the understanding of consumer demand and need and matching it with our strong credentials in the Indian market. While the laptop category is not growing very rapidly today, we believe the key barrier is to give a high performance, well-designed product at an accessible price. We have always strived to close the gap between consumer needs and available devices by bringing alive the best technology innovations and we believe we have done it with Ignite.”
Micromax Ignite will be available on Flipkart (Surprisingly, it already has 6 ratings) starting from July 25th at a competitive price of Rs 18,990. There’s nothing peculiar about Micromax’s entrant, although, 4GB of RAM and a familiar name can lure in customers. Asus’ EeeBook has been doing pretty well, although, it rocks only 2GB of RAM and is entering the outdated period.