Smartwatches have had a pretty stagnant year so far especially for Google’s Android Wear platform which had mostly dull launches throughout the first half. Customers still face the two major shortcomings they did before, overpriced and mediocre battery lives. However, Asus is back with the third generation of its leading smartwatch series, ZenWatch 3 which the Taiwanese company announced today at IFA 2016.


The new ZenWatch 3 looks nothing like its previous iterations as Asus, this time, has opted for a circular dial that looks astonishingly better than the old slab design. It features a 316L stainless steel body and includes three new physical buttons on all the same side for various tasks such as launching the ZenFit fitness app and “changing the display modes.”. The watch comes with a complete 360-degree AMOLED 1.39-inch screen with a resolution of about 400 x 400 (~287 ppi pixel density) and curved gorilla glass. Asus has also emphasised on the new tracking system that promises 95% accuracy for basic fitness activities like running, push-ups and sit-ups. Additionally, ZenWatch 3 is relatively thin when compared to the Apple Watch or Huawei Watch, measuring at 9.95mm in thickness. Unfortunately, it does not have a heart rate scanner which can largely affect the sales given every other manufacturer is including it now.

In terms of specifications, it is powered by Qualcomm’s latest Snapdragon Wear 2100 processor, 341 mAh battery, 512MB of RAM, runs on Android Wear 2.0, and 4GB of internal storage. Moreover, ZenWatch 3 also comes with IP67 water resistance and HyperCharge technology which can juice up the watch up to 60 percent in merely 15 minutes. Asus will be also selling a battery pack and they launched a new FaceDesigner app which lets you create customizable watch faces. There will be three color variants available including Gunmetal, Silver, and Rose Gold. ZenWatch 3 will be going on sale sometime later for 229 euros(~$250/Rs 17000).

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Shubham is based out of Ahmedabad, India and is studying to be a Computer Engineer, while specializing in mobile applications. He loves covering what's new in the smartphone space and aims to make it his primary profession some day.