It’s a big day for one of the most popular social network available for smartphones – Snapchat which is today launching its first ever hardware product, Spectacles for recording videos and additionally, the California-based company is also rebranding itself to Snap, Inc as reported by the Wall Street Journal. The paramount rationale, as stated by Evan Spiegel, is the fact that the company is now more than just a social app.
Back to the crucial highlight, though, Snap’s entry into the hardware territory brings an entirely new product titled “Spectacles” that contains a single button which you can tap to begin recording a 10-second snap. There’s a 115-degree lens which roughly approximates to a person’s field of vision and the camera is also capable of capturing circular videos because Spiegel believes that the rectangular format is “an unnecessary vestige of printing photos on sheets of paper.”. These snaps, of course, will be uploaded to your Snapchat account over a wireless connection. Snap is, as of now, characterizing Spectacles as a “toy” and will be available in limited stocks this fall for $130. The glasses will come in three color options: black, teal, and coral. Spiegel isn’t currently looking for profits through these which is more or less, obvious given the price tag and availability when asked by WSJ, he simply said: “it’s fun”.
At a time, when Facebook has been constantly attempting to take over Snapchat’s massive user base by looting each and every one of their features, we won’t be surprised if they come with something similar in the next couple of months. Snapchat now serves over 150 Million daily users (15 Million more than Twitter), handles more than one billion Snaps a day and if various reports are to be believed, the 5-year old social company is now valued anywhere from $16 billion to $22 billion. The interface still feels a bit complicated for elders (which is good thing for them) and their recent moves have been towards summoning more advertisers and businesses.