Soon after popular professional networking portal LinkedIn got acquired by Microsoft, another social networking giant Twitter continues to inch its way to a sale process. As per a report by CNBC, internet giants like Google, Microsoft and even a SaaS company like Salesforce have shown interest in acquiring the struggling social media giant.
Twitter’s revenue graph isn’t faring really well since the last few quarters and a relatively slow growth in the number of active users may be the possible reason behind the same. As a matter of fact, Twitter’s shares has been plummeting remarkably from 2014. From a reported $69 per share, the company’s shares fell to as low as $14 in May this year. Incidentally, the social networking giant’s shares rose by a huge margin as soon as the first news regarding a possible acquisition by Google, Microsoft and Salesforce break out. The social networking company’s board of directors are apparently looking forward to the deal with great interest states, states the report.
While it isn’t surprising to see Microsoft and Google in the race to acquire Twitter, the same can’t be said about Salesforce‘s interest in acquiring the company. Incidentally, the SaaS company was one of the main suitors of LinkedIn, which was eventually acquired by the Redmond giant. That said, no one might have been expecting a company whose primary business is churning and analyzing large amounts of data to acquire Twitter. Nevertheless, it seems that Salesforce’s Chief Digital Evangelist, Vala Afshar has a possible explanation behind their company’s interest in Twitter. Ironically, by making use of a tweet on the same social networking platform, he lists down four pointers that’s possibly driving the acquisition.
1 personal learning network
2 the best realtime, context rich news
3 democratize intelligence
4 great place to promote others
— Vala Afshar (@ValaAfshar) September 23, 2016
Despite the buzz, nothing is final as of yet, however it’s being reported that Twitter may receive formal bids from the above mentioned companies rather soon. That said, no official announcements regarding the acquisition are expected before the end of this year.