Chinese smartphone manufacturer OnePlus is all set to unravel its first global experience store in India. That being said OnePlus will not be selling the phones offline and will continue with its online-only sales model, something it has been doing right from the very beginning. Companies like Xiaomi and OnePlus mostly stick to the online sales channels and the experience centres are actually a way for customers to actually experience the handset before buying it.
OnePlus will also be ramping up its India efforts and as a result, will start manufacturing the next iteration of its flagship the OnePlus 3 in India. The OnePlus experience centre will be housed on a 14,000 sq.ft area in Bengaluru and will be offering the customers a chance to taste their offerings. OnePlus GM India, Vikas Agarwal told ET that they won’t be selling the handsets in the experience stores as they want to retain the lower costs due to the online distribution model.
Last year Xiaomi had also announced experience stores for customers across 100 cities on a PAN India basis. The offline experience stores become very important since it will be the only place where potential customers can try out the devices. According to a recent report, 54-percent of Indian buyers still prefer buying offline as opposed to online shopping provided there is no price difference. The 54-percent is a large chunk of customers that cannot be ignored.