With the launch of the world’s first Project Tango supported smartphone dubbed the Lenovo Phab 2 Pro, another Asian OEM is all set to launch its take on Google’s ambitious AR plans. Asus CEO, Jerry Shen has now revealed that the company aims to launch its AR supported smartphone dubbed the Zenfone AR early next year.


Talking about Asus Zenfone AR, Shen further revealed that their smartphone will indeed support Google’s latest Project Tango. The smartphone will reportedly be launched at the CES 2017 that’s set to be held in Las Vegas.

Asus made a grand entry into the smartphone space a few years back with their Zenfone lineup. Thereafter the brand witnessed reasonable success in the space and is expected to upgrade their lineup with the launch of the Zenfone 4 Series sometime next year. Shen, in fact, cleared the air regarding the launch by disclosing that the Asus Zenfone 4 series is scheduled to go official in the second quarter of 2017. He also added that the Zenfone 4 lineup will come with enhanced cameras that will possibly help them to ramp up their shipments and profitability.


Asus apparently suffered a loss in the third quarter of this year due to lower than expected shipments. The Taiwanese firm, however, is ambitious of jumping back as they hope that their smartphone sales would be able to generate profit during the next quarter. Besides, Asus plans to launch a new AIO (All-in-one) VR headset somewhere round the third quarter of next year. This headset would function independently and aims to take on the likes of Oculus Rift and HTC Vive. Shen reveals that Asus will be making use of built-in camera modules, sensors and improved controllers in an attempt to differentiate their product from the competition.

There’s also good news for all those Zenbo fans. Asus has now announced that the will be launching the household robot starting in Taiwan this December. The company would soon follow it up with subsequent launches in China and US in first and second quarter of 2017 respectively.

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Sayan is a technology aficionado who shares a keen interest in the booming startup scene in India. Prior to joining TechPP, he has had stints at GizBot and IBTimes UK. Currently based in Kolkata, Sayan is pursing a degree in Dental Surgery.