After disrupting the 4G scene in India with Jio, Reliance is prepping yet another budget 4G Jio handset. Earlier this year, Reliance had started out with the LYF branded handsets that supported VoLTE and was initially mandatory for getting obtaining a Jio SIM card. Now, the new handset from Reliance Jio is expected to cost between Rs 1000- Rs 1500 and the device may be powered by Spreadtrum 9820 processor. The new handset will be the most affordable 4G LTE enabled phone if priced within the Rs 1500 price tag. That said, the current range of LYF devices start at Rs 2,999 and extends all the way up to Rs 19,999.
Mistake not, the new smartphone from Lyf will still come with the basic features like Bluetooth, Wi-Fi and also a fairly large display. Ever since Reliance Jio has commenced its operations, the demand for VoLTE 4G devices has doubled up. Counterpoint Research says that 7 out of every 10 smartphones shipped in India is LTE capable. Also, the recent IDC reports indicate that LYF handsets have 7-percent market share when it comes to the smartphones shipped in India last quarter which has pushed them to No.5.
The incumbent telecom operators are grappling with the competition after Reliance Jio offered free calls and attractive data packs. However, not everything is hunky dory in the Reliance Camp as the speed of the connection has declined by 20 percent in October in almost all the circles. Prior to the commercial launch, Jio Preview offered speeds of up to 35Mbps in Bengaluru but now the speeds have dropped down drastically to 1 or 2Mbps. The Reliance Jio speeds are still not comparable to Airtel 4G and lack consistency. I personally feel that Reliance has ramped up incessantly and thus is unable to offer the actual 4G experience they promised earlier. This also means that the incumbent operators have some time in their hand to come up with better offerings and ramp up their 4G efforts.