We are way past the time where you’d just “want” a smartphone. In the current modern world, you “need” a smartphone. Since this is so obvious, almost every technology company makes one. Even Google jumped in last year. But all those won’t matter to you, the user, the person who spends a ton of money on a single tiny piece of the computing device. However, it’s not easy anymore to justify a new smartphone’s price, hence, every one of these OEMs attempts to invent something different, at least with their most premium offerings.
LG, though, this time, took a step back. Instead of coming up with a significantly more versatile and capable version of last year’s modular G5, the Korean conglomerate returned to the basics. The new LG G6 doesn’t have what people would call a standout feature or something that would appeal to a customer who isn’t looking for a conventional phone. The G6 tries to resolve every demand a normal user would have in this fast-paced world of phones.
These include things such as a big display which doesn’t require massive palms, a utilitarian design that doesn’t feel superfluous, a large battery which doesn’t explode (sorry, we had to crack this), a screen made for binge-watching cat videos, headphone jack that is capable of delivering the sound your premium headphone is made for, a dual-camera setup with a much wider view, and more. Those were some of the bare essentials the G6, on paper, seems to get right.
Although, the major catalyst for the G6 will come in the form of the Galaxy S8, later next month. Today, for most consumers, Samsung’s Galaxy line is the true counterpart of the iPhone, and that isn’t going to change anytime soon. But this year, other manufacturers have a chance to partially lower their ascendancy. Thanks to the various leaks, we already have a clear perspective of how the Galaxy S8 will look – a bezel-less front coupled with an all-glass build and a fingerprint reader position so odd, you’re well off using the pattern lock. The S8 is expected to be an ergonomic disaster.
Samsung will be putting in all sorts of experimental and new features this year such as the DeX, all of which, of course, will be useless for a person who’s out there looking for a premium device that lasts effortlessly for a minimum time span of two years. I fell, the S8 won’t be the phone for them this time. The Korean giant will be looking to capitalise on the success of S7 and escaping its comfort zone as it does every time their annual products sell well. Additionally, people also have a negative image of the company after the Galaxy Note7 fiasco.
Actually, every mainstream manufacturer is expected to experiment this year, even the iPhone will be featuring a series of new alterations which the majority will find, inconvenient. Yes, HTC did try this approach previously and released a flagship that didn’t do anything unique but there were two problems: the HTC 10 wasn’t perfect and components like the camera were just average. Second, phones like the Galaxy S7 and iPhone 7 were nearly flawless last year eliminating room for others to conquer.
The LG G6 seems like the perfect getaway in this scenario. But there will be obstacles that the struggling company will need to figure out before their 2017 flagship gets to the shelves. The most crucial one of them all – marketing. When it comes to premium Android phones, no one easily buys an LG or a Sony or an HTC product anymore even if it’s better. LG will need to fix this, they’ll have to showcase the G6 is such a way that it doesn’t make it look well, boring. Because let’s face it, diverting customers from cheap phones isn’t easy anymore especially when it comes to market leaders such as the OnePlus 3T (with that same Snapdragon 821 processor). The other shortcoming they’ll need to amend is the software itself. LG opted for a 2:1 aspect this year, however, applications aren’t yet compatible with it. You might not encounter crashes or drastic bugs, but the experience won’t feel as coherent as LG describes. Lastly, the price will play a supreme role in its success.
The LG G6 might not sell exceptionally this year, but I expect it to revitalise the poor reputation the company has been suffering from. I mean, seriously, no one is even talking about the V20, and it’s a terrific phone capable of outrunning even the Google Pixel and iPhone 7. The G6 is just about getting the basics right, and you know what, that might just work this time. It’s very similar to how th Galaxy S7 resurrected the demons of Galaxy S6 for Samsung. It will be interesting to see how this pans out as other manufacturers come up with what they’ve working for since the past year.