Mobile World Congress (MWC) 2017 witnessed a number of new devices with cutting edge technology. Companies like LG, Sony and Lenovo launched a number of products but there was one product at the event which stole the show. This product did not have any new technology, was not launched with a hefty price tag and did not even have proper apps. But one thing this product had in abundance was “Nostalgia”.

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Image: @bryanbma / Twitter

We hope by now you have figured out that we are talking about the Nokia 3310, the feature phone which made a comeback after 17 long years. While it was no secret that the Nokia 3310 was going to (re)launch at the MWC, we did not really know what to expect from the phone. The previous version of the phone had sold millions of units and people around the world had various “memories” attached to the phone which obviously brought in the “nostalgia” factor.

While the die-hard Nokia fans around the world were getting on the nostalgia train and taking a tour back in time, we, however, could not really convince ourselves to buy the ticket for that train. Our editor did go to Barcelona and actually liked the phone but hey, we have a teeny problem with it. And sorry to prick your bubble of sentiment but, the stark fact is:

The new Nokia 3310 looks and feels nothing like the old Nokia 3310.

Yes, apart from the name and the blocky Nokia logo on the back of the phone, we could not find anything remotely similar between the two devices. Still, do not want to believe us? Here are some comparisons to help you take the “nostalgic blindfold” off:

  • As we tried to walk down the nostalgia lane, one thing which keeps hitting in the head was the sturdy design of the phone (not literally, though). The previous Nokia 3310 was bulky, heavy and blocky. Although the latest version also comes with the same old iconic candy bar shape, it looks NOTHING like the previous version of the phone. This one is thinner, lighter and unlike the old 3310 which only came in a navy blue-ish color, the new version comes in four different color variants namely; red, yellow, classic navy blue and grey. And while some may like it, we think the phone looks like a toy phone, to be honest. And yeah some might call it an “upgrade,” but the Nokia 3310 version 2.0 comes with a color display. The new Nokia 3310 has got a 2.4-inch color display which is nothing like the original Nokia 3310 that had an 84 x 84 black and white display.
  • Another thing which made as many headlines as the feature phone was the game on it. Snake, for everyone, brings back a lot of memories and we think this is why Nokia has added the legendary game in the new Nokia 3310 as well. Yes, but this is not the same Snake really. It is slightly more complex, a lot more colorful and at times looks like Tetris. Yes, there is a reptile in the game and it eats blocks but this one is colored and is so far away from the good old black and white that we had a thing for.
  • Heck, it does not even work like the old 3310, to be brutally honest, from what we can see in the videos. Nokia has added a revamped version of the S30+ in the 3310 version 2.0 which was the base of the older model, too, but the new interface is far more advanced than the older one. Yes, it gets through what it is made for easily. That said, it hardly reminded us of the older version.
  • There are also some new-age additions in the good old retro-age device. The new version comes with a 2-megapixel camera, a microSD card slot, Opera web browser, music playback support and 2G Internet connectivity. Once again, we can hear the senti-mentals saying “upgrade,” but hey, this does not make the 3310 marc 2017 sound like the super dumb phone a lot of people are making it out to be.

Still feel nostalgic? We know, there will be a Nokia loving crowd which is going to say that it is an upgrade and it has to come with changes. Fine, we say. But in that case, why the name?

Nokia 3310 is the classic case wherein the market, the product becomes the brand – for many people in 2000, the 3310 WAS Nokia. We understand that the new avatar is an attempt to revive the same old magic created by its ancestor, but somehow – hey, we can get sentimental too – we do not think the new feature phone or any new feature phone can be compared to the original. No matter what you call it.

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We know a lot of people would give the Nokia 3310 a green flag on the basis of nostalgic feeling but that does not seem right to us. HMD might be trying to leverage the name but in our book, the new 3310 does not really resonate with what Nokia 3310 was back in 2000.

By using the Nokia 3310 name for a phone that actually looks and works differently, HMD has successfully created hype around the phone and it has got them a fair amount of coverage and this actually might help Nokia even make a massive come back. Fine. That is marketing perhaps. But at some point, it does not quite strike a chord with us – it is like Palm making a comeback with a new, revamped Treo and claiming it is the same device as it was in the past, in spite of having rejigged its software and hardware (like Nokia has with the 3310). One has to understand why the past is the past.

Don’t get us wrong. We have nothing against the new 3310 – we even wrote a song for it! The phone is full of new features and has got a new look. And we would have been just fine if the company had named the device something other than the Nokia 3310 – why not the 3400, why not the Nokia 3 series, why this need to insist that we have been served a slice from the past? This feeding on nostalgia instead of moving forward towards better and newer versions, seems a little dangerous, at least to us.

Nostalgia is all very fine. But at the end of the day, it is the phone which we are going to review, not the feeling.

It is the phone you are going to use, not the feeling.

Obviously.


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Feature Writer

Akriti Rana holds a degree in journalism and mass communication. She has reported on mobile technology and gadgets for My Mobile, and has interned with the Hindustan Times, India News and The Yellow Coin Communication. She loves writing, reading, dogs and food (in an order of preference that varies on deadlines and proximity) and has of late taken to tussling with cameras.