Around July last year, Google had announced a tailor-made version of Youtube called the YouTube Go for the Indian consumers. The app is more or less like a lite version of the YouTube app and the beta version is available for download on the Google Play Store in India. The Youtube Go app has been apparently designed from the ground up and the stress is on less data consumption and offline content.
India is currently seeing a spike in the video consumptions thanks to the Reliance Jio and ensured data offers from the incumbent telecom operators. The app is designed in such a way that the local content is given a preference and the home page showcases videos that users would care about. YouTube Go will also come baked in with a preview feature that would allow users to preview the video before downloading it, something that’s extremely useful while downloading longer videos. One can also set up a data cap that they wouldn’t want to exceed on that particular video.
Users will also be able to choose the resolution of the video that they would want to download and share the videos with family and friends. With the YouTube Go app, the company is trying to tackle the problem of low bandwidth that we usually experience on cellular connectivity. Apparently, YouTube team had also tried to break down the video into a slideshow but the audience didn’t react well and eventually, they built the lighter version of the app.
The YouTube Go app is fast indeed and the home page had some of my favorite shows lined up. That said, the app is watered down in the sense one cannot view his channel subscriptions or subscribe to a new channel. The app is still in beta and will pick up new features in the upcoming build. India ranks first globally when it come to mobile phone usage and with the onset of affordable data services the media consumption will only increase.