Ever since it was launched last year, Reliance Jio has disrupted the Indian internet scene in every way possible. In fact, it was due to the rise in Jio that we witnessed a huge upsurge in 4G VoLTE smartphones and a sharp increase in digital consumption. Reliance is not stopping short at just the 4G wireless and is all set to unveil its broadband offering in the coming months. Reliance Jio is expected to launch the JioFiber during the festive season of Diwali this year.
The company has already been testing the JioFiber across India and it will be rolled out in ten of India’s largest cities including Delhi and Noida. Reliance is apparently targeting gated community and multi-block apartments. As part of its second phase of expansion, Reliance expects to roll out the JioFiber across 100 locations and as we mentioned the high rise buildings will be targeted. Starting from June, Jio is expected to expand its trials for other cities and will commercially launch the service in October.
Reliance Jio has been known for its affordable plans be it the initial three months of free internet on the cellular or the current plan that offers unlimited internet for three months starting at Rs 349. According to ET sources, JioFiber will offer 100GB of data for Rs 500 and we do expect some free trial packs as well. The network will be capable of supporting the bandwidth of up to 100Mbps.
At this juncture, the bulk of home broadband connections is with BSNL which has nearly 10 million users while the Airtel Broadband has a user base of 1.95 million as per the TRAI details. Airtel is already bettering its home broadband offering by introducing new packs that offer 90GB of data at Rs 1,099 and 60GB of data for Rs 899. That being said the other ISP’s like Hathway and ACT have also started offering more data without hiking the price.