After being in exile for over a year, Micromax’s subsidiary, Yu Televentures has returned with a new budget smartphone – Yu Yureka Black. The handset is a long overdue successor to the original Yu Yureka that was launched three years ago. The new Yureka Black follows a similar approach to the segment featuring impressive specifications for an affordable price.
For starters, the Yu Yureka Black comes with a thin metal unibody and a 5-inch Full HD 2.5D panel up front which is protected by Gorilla Glass 3. It is powered by Qualcomm’s Snapdragon 430 chipset coupled with 4GB of RAM, 32GB internal storage that is expandable up to 128GB via a microSD card and a non-removable 3,000 mAh battery. The phone runs on the rather dated Android Marshmallow with a few additional tidbits including a one-handed mode, gestures.
The camera arrangement includes a 13MP rear camera with dual-LED flash and an 8-megapixel front-facing shooter, that too with a LED flash. Moreover, a fingerprint scanner is present on the front and as you’d expect, the phone supports 4G VoLTE as well as Dual SIM.
The Yu Yureka Black will be exclusively available on Flipkart for a price of Rs 8,999. The handset will face stiff competition from existing smartphones like the Xiaomi Redmi 4 and Moto G5, both of which are capable of outperforming the Yureka Black in some or the other way. While the former comes with a set of better specifications, Moto G5 features significantly more stable software. Although, the Yureka Black is a tad cheaper. It will be interesting to see whether this rebirth will lead the dying brand to success or not. The Yu Yureka will be available in two finishes, Chrome Black, and Matte Black. The device will go on sale starting at midnight, June 5.
Commenting on the launch Shubhodip Pal, Chief Marketing and Chief Commercial Officer, Micromax Informatics said “Most of the consumers in the age group of 18-25 years felt that all the smartphones in the sub 10K category look almost the same. With Yureka Black, we are targeting these consumers who believe that the phones should be a reflection of their personality and are looking for smartphones which is not just strong in the hardware front but are aesthetically great looking as well. Hence, we have worked towards making a difference in the design language of the smartphone to align them with the evolving needs of new-age consumer, and addressing them before anyone else in the eco-system. The launch of Yureka Black is a testimony to this vision as we are bringing together the elements of unmatched design, style and performance in one device.”
Yu Yureka Black Specifications
- 142g, 8.5mm thick, Dimensions: 142.5×69.9×8.73mm
- 5-inch Full HD 2.5D IPS panel, Gorilla Glass 3
- Qualcomm Snapdragon 430 octa-core processor clocked at 1.4Ghz, 4GB RAM
- 32GB onboard storage, MicroSD support up to 128GB
- Rear Camera: 13MP, dual-LED flash, Sony IMX258 sensor
- Front Camera: 8MP, LED flash
- Non-removable 3000mAh battery
- Android Marshmallow
- 4G VoLTE, Dual SIM